Directory
Bakers Delight Franchise Featured
#9 franchise Overall on topfranchise.com.au
#6 franchise in Renew on topfranchise.com.au
#6 franchise in Renew on topfranchise.com.au
Area: Food Retail - Baking
Business Established: 1980, Franchise since 1991
Units/Locations: Over 630 across Australia
Initial Investment: Approximately 30% of the business value or $150,000, whichever is the greater.
Agreement Terms: 10 years
Training: Bakers Delight Franchise Training Program - 16-20 week competency based training - you don't need to be a baker.
Marketing Support: 2.0% of GST exclusive weekly sales - strategic marketing support in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research.
Royalty Fee: 6.5% of GST exclusive weekly sales
FCA Member: Yes
Awards: In 2008 Bakers Delight was once again recognised by the FCA, picking up "Media Campaign of the Year" at the MYOB Excellence in Franchising Awards 2008 for its Top Sports community engagement program
Multi-Unit Ownership Allowed: Yes
Business Model:
Why Bakers Delight?
* Proven business formula – more than 30 years, 700 bakeries & over 90% success rate.
* Two-time winner of the Franchise Council of Australia ‘Franchise of the Year Award.’
* Entry into a turnkey operation.
* Ongoing operational assistance.
* Sharing of individual bakery results for benchmarking.
* Opportunity to talk to franchisees prior to recruitment.
* Franchisees come from many different backgrounds.
* Full training before operation, including how to bake.
* 40% per cent of bakeries are owned by franchisees with more than one site.
* Proven business formula – more than 30 years, 700 bakeries & over 90% success rate.
* Two-time winner of the Franchise Council of Australia ‘Franchise of the Year Award.’
* Entry into a turnkey operation.
* Ongoing operational assistance.
* Sharing of individual bakery results for benchmarking.
* Opportunity to talk to franchisees prior to recruitment.
* Franchisees come from many different backgrounds.
* Full training before operation, including how to bake.
* 40% per cent of bakeries are owned by franchisees with more than one site.
Last Surveyed: April 2010
Participation Rate: 35%
Survey Results
Description
DescriptionAustralia’s most successful bakery franchise
Bakers Delight, Australia’s most successful franchise bakery, was established in 1980 as a single bakery on Glenferrie Road in the Melbourne suburb of Hawthorn.
An Australian owned company, Bakers Delight boasts over 700 bakeries employing more than 15,000 people, serving 2.5 million regular customers per week throughout Australia, New Zealand, and Canada.
While much of the retail sector is feeling the pinch of the global financial crisis and in cut-back mode, Bakers Delight is trending positively against the economic downturn. As part of an aggressive growth campaign, the company is looking to recruit 150 new franchisees across its international network.
Future Plans
In 09/10 global turnover is expected to reach $608M.
The market for fresh bread continues to grow in line with the trend towards healthy eating at home. Bakers Delight currently holds a 13.7% (Single Source Data September, 2009). The fresh bread market in Australia is currently worth AUD $2.69 billion.
Bakers Delight has been a major corporate partner of the Breast Cancer Network Australia for ten years, raising almost $3.7 million within this time. Through its bakery network, the company donates approximately $143 million in bread to charities each year.
For more information visit www.bakersdelight.com.au or call 1300 309 759.
