Directory
Bakers Delight Franchise Featured
#6 franchise Overall on topfranchise.com.au
#6 franchise in Support & Renew on topfranchise.com.au
#6 franchise in Support & Renew on topfranchise.com.au
Area: Food Retail - Baking
Business Established: 1980, Franchise since 1991
Units/Locations: Over 630 across Australia
Initial Investment: Approximately 30% of the business value or $150,000, whichever is the greater.
Agreement Terms: 10 years
Training: Bakers Delight Franchise Training Program - 16-20 week competency based training - you don't need to be a baker.
Marketing Support: 2.0% of GST exclusive weekly sales - strategic marketing support in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research.
Royalty Fee: 6.5% of GST exclusive weekly sales
FCA Member: Yes
Awards: In 2008 Bakers Delight was once again recognised by the FCA, picking up "Media Campaign of the Year" at the MYOB Excellence in Franchising Awards 2008 for its Top Sports community engagement program
Multi-Unit Ownership Allowed: Yes
Business Model:
Why Bakers Delight?
* Entry into a turnkey operation
* Ongoing operational assistance
* Sharing of individual bakery results for benchmarking
* Opportunity to talk to franchisees prior to recruitment
* Franchisees come from many different backgrounds
* Full training before operation, including how to bake
* 40% per cent of bakeries are owned by franchisees with more than one site
* Entry into a turnkey operation
* Ongoing operational assistance
* Sharing of individual bakery results for benchmarking
* Opportunity to talk to franchisees prior to recruitment
* Franchisees come from many different backgrounds
* Full training before operation, including how to bake
* 40% per cent of bakeries are owned by franchisees with more than one site
Last Surveyed: November 2009
Participation Rate: 43%
Survey Results
Description
DescriptionBakers Delight is Australia's Most Successful Bakery Franchise with over 700 bakeries across three countries.
Bakers Delight customers appreciate the difference between mass-produced bread and the real thing. All bread is freshly baked and sold that day on the premise of each bakery.
Bakers Delight has been a major corporate partner of Breast Cancer Network Australia for nine years, raising almost 3.7 million within this time. Through its bakery network, the company donates approximately $143 million in bread to charities each year.
Future Plans
Boasting a franchise success rate of over 90 per cent and 29 years experience, Bakers Delight enjoys steady growth achieving global turnover of $581 million in 08/09 and over six per cent growth in Australia alone. In 09/10 turnover is expected to reach $608M.
Opportunities are now available across Australia, New Zealand and Canada.
