Directory
Signwave Franchise Featured
#4 franchise in Lifestyle & Overall on topfranchise.com.au
#1 franchise in Opportunities on topfranchise.com.au
#1 franchise in Opportunities on topfranchise.com.au
Area: Signage
Business Established: 1993
Units/Locations: 19
Initial Investment: $300,000
Agreement Terms: 10 years
Training: 5 weeks + ongoing in store training
Marketing Support: 2% National web marketing infrastructure (Website, PPC, SEO, e-marketing tools), direct mail programs, internet directory listings
Royalty Fee: 7%
FCA Member: Yes
Awards: Top 50 in Franchisee Satisfaction & Best in Category for Franchisee Satisfaction USA BRW - 4 years running
Multi-Unit Ownership Allowed: Yes
Average Set up time: 3-6 months
Ratio of Support staff per franchisee: 1:5. 1 support staff for every 5 Franchisees
Business Model:
SIGNWAVE has a proven sales and marketing model operating in a ready-made and expanding market. Franchisees benefit from many years of research and development, allowing them to grow their business with comparative ease.
Our co-operative marketing fund provides a cohesive and cost effective strategy, which translates to success with minimal time and expenditure to our franchisee.
SIGNWAVE is a high margin business and that's simply because we sell customised products. Traditionally, we have a very low cost of goods - from a profit and loss point of view, that gives us an incredibly good base to build profit.
Our co-operative marketing fund provides a cohesive and cost effective strategy, which translates to success with minimal time and expenditure to our franchisee.
SIGNWAVE is a high margin business and that's simply because we sell customised products. Traditionally, we have a very low cost of goods - from a profit and loss point of view, that gives us an incredibly good base to build profit.
Main Costs:
Franchise fee
First year marketing
Equipment package
First year marketing
Equipment package
Main products or services:
Large format digital print
Self adhesive vinyl
Fabrication
Self adhesive vinyl
Fabrication
Comparitive store growth: 11-15%
Last Surveyed: April 2010
Participation Rate: 74%
Survey Results
Description
DescriptionSIGNWAVE® is part of the successful FASTSIGNS® sign and graphics franchise system, with over 525 stores in 6 countries.
SIGNWAVE® centers provide a diverse range of signage solutions for customers including full digital output, banners, trade show displays, vehicle graphics and full wraps, dynamic digital signage and more.
Successful franchisees enjoy involvement in their communities, managing a low number of employees and building business-to-business relationships.
Future Plans
SIGNWAVE are aiming for consistent growth with four to five new franchisees per year, over a sustained period. We are not about putting numbers in for numbers sake. We have a focus on franchisee selection, that requires diligence in both the criteria and people who wish to become involved with the SIGNWAVE brand. Apart from the obvious requirement to keep our brand strong and a duty of care to protect our existing franchisee's investment, we need to ensure that new franchisees have the best chance of success.Testimonials
The sign and graphics industry is so fast moving and deadline orientated, there is little time to focus on marketing, systems and training. SIGNWAVE's marketing methods and systems are completely state of the art. The POS program tracks sales, plans production dates, times, deadlines, proofing and estimating. The support and training is second to none. Upon putting the SIGNWAVE branding to the face of our building, suppliers were coming to us offering reduced costs for media etc due to the brand recognition. It's is great to have the support of a large group for supplies, machinery, training and advice.Gordon - Logan City
