Directory
Mister Minit Franchise Featured
#2 franchise Overall on topfranchise.com.au
#1 franchise in Financial rewards on topfranchise.com.au
#2 franchise in Refer and Support on topfranchise.com.au
#1 franchise in Financial rewards on topfranchise.com.au
#2 franchise in Refer and Support on topfranchise.com.au
Area: Retail Service
Business Established: 1957
Units/Locations: 106
Initial Investment: $35,000 - $50,000
Agreement Terms: 5 Years
Training:
Minit also recognises that the development of Franchisee's Team Members is just as important to the value of the Mister Minit brand and therefore provides training support and accreditation. All Team Members of Franchisees attend the Minit Academy of Learning and receive an internal qualification in recognition that they have the necessary technical and operating skills to manage a Mister Minit outlet. Having a standardised training system with central assessment ensures that there are clear standards in satisfying the customer. Work methods (ie, repairing a sole on a shoe) are consistent in every Mister Minit outlet and the customer receives the same quality service. Minit realises the importance of this initiative and has automatically included this accreditation as part of the offer of being a Mister Minit franchisee. Given the network serves 3 million customers per year things cannot be 'left to chance'.
Marketing Support:
No marketing levy, national and state advertisement provided
Royalty Fee: Fixed
FCA Member: Yes
Awards: Franchise Council of Australia: 1) Franchisee of the Year 2009, 2) Franchise Executive of the Year 2009, 3) NSW Franchisee of the Year 2010, 4) Victorian Regional Manager of the Year 2010. Franchise Association of New Zealand: Best Retail Services of the Year 2009
Multi-Unit Ownership Allowed: Yes
Average Set up time: 3 months
How many products or services: Shoe Repairs, Key Cutting, Engraving and Watch Repairs
Ratio of Support staff per franchisee: 1:13
Business Model:
The Mister Minit franchise is a little different to the standard type of franchise. There is only a small up front financial commitment and the payment of stock and materials. The weekly franchise fees are fixed rather than expresseds as a percentage of sales.
The other main difference is that the franchisee will purchase a franchise for an established shop. The established customer base and trading record gives the franchisee the opportunity to potentially generate returns more quickly than if it was building a business from scratch.
The other main difference is that the franchisee will purchase a franchise for an established shop. The established customer base and trading record gives the franchisee the opportunity to potentially generate returns more quickly than if it was building a business from scratch.
Main Costs:
Franchise Fee
Main products or services:
Shoe Repairs, Key Cutting, Engraving and Watch Repairs
Comparitive store growth: 8%
Last Surveyed: August-September 2011
Participation Rate: 65%
Survey Results
Description
DescriptionThe Minit Company operates 215 Mister Minit shops throughout Australia and New Zealand. The brand has heritage having celebrated its 50 year anniversary three years ago. It is the clear market leader in the sectors of shoe repairs, key duplication, engraving and watch servicing. The majority of these services are provided through an extensive network of franchisees. The Company recognised that providing a first rate level of customer service necessitated having 'great people'. As such, Mister Minit's franchising system is based not on the capital franchisees invest, but rather on their skills, values and service focus.
Future Plans
The Company consistently updates a rolling Five Year Business Plan and for the last 7 years has achieved its commitments. It is likely that Minit will open 10-12 new shops, typically in existing shopping centres for the upcoming year. However, due to the company only franchsing shops with an established trading history, it is unlikely any of these shops will be franchised for at least 12 months post opening.
Growth in franchising numbers will come from the existing portfolio of non-franchised Minit shops that have a well established trading performance (typically over many years) and thus provide the franchisee relatively low risk entry.
Testimonials
"Back in 1996 when i applied for 14 jobs in one day, I had an interview with one of them called Minit Australia. Being from the bush, I had no idea what Mister Minit was, and that was the day I took 'Mister out of Mister Minit'. Still to this day I get 'Oh hello Mrs Minit. Is your husband in today? Is the man coming in today?' Working on my own has had no impact in a male dominated industry. My achievements are due to self discipline, doing the right thing, do a job once and do it well. To be given the opportunity in Franchising has secured my future as a business owner. It has also allowed me to grow and develop into a successful female today".
Karen Shaw
Garden City - QLD
