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#7 franchise in Opportunities for expansion on topfranchise.com.au
#9 franchise in Passion on topfranchise.com.au
Area: Fast food and coffee
Business Established: 2003
Units/Locations: 40
Initial Investment: $300,000 - $500,000 average
Agreement Terms: 5 years initially
Training:
8 weeks and as much as required
Marketing Support:
2.5% - all marketing
Royalty Fee: 6%
FCA Member: Yes
Awards: BRW Fast Starters, Fastest Growing, Fastest Franchising, Best Retailer, Cool Company Big Kahuna, and many more
Multi-Unit Ownership Allowed: Yes
Average Set up time: 12 weeks
How many products or services: 100
Ratio of Support staff per franchisee: 1:10
Business Model:
Pie Face is a well established, profitable and reliable bakery and cafe. A central kitchen where most of the "value adding" occurs allows for Pie Face stores to be highly compact and cost effective in terms of fitout cost and operating cost.
Main Costs:
Food, rent, labour
Main products or services:
Bakery cafe items (pies, croissants etc)', coffee, sweets
Comparitive store growth: 18%
Franchise Locations Available:
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  • Franchise for sale in Albert Mall, CBD Brisbane
  • Franchise for sale in CBD Melbourne
Last Surveyed: March-April 2012
Participation Rate: 65%

Survey Results

Description
DescriptionPie Face is an innovative brand within the Australian food services industry that provides quality products and a simple and low cost franchise business model. A bakery and cafe, Pie Face has been operating for over seven years and has 49 stores located in NSW, QLD, VIC and the ACT. Baking great, freshly made food in their central kitchen every day allows franchisees to order what they require, when they require it, ensuring customers receive fresh, quality baked goods. Along with tastey pies and pastries, Pie Face have created their own expresso coffee in various strengths and flavours so customers can order coffee just how they like it.

Future Plans
Pie Face is currently inviting additional select franchises to help them build their brand into an iconic force within the Australian food industry. The company is looking for qualified franchisee partners to join them in both new and existing stores nationally. Additionally, they are also talking to qualified operators who may be interested in multi-site opportunities.
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