Directory
Souvlakihut Franchise Featured
Promotion Code: SITN1FS
Area: Fast Food/ Quick Service Restaurant
Business Established: 2004
Units/Locations: 30
Initial Investment: $280,000 +
Agreement Terms: 7+7+7
Training: 2 weeks prior to store opening, 2 weeks after store opening (in store)
Marketing Support: levy: 4% incl. global & local marketing
FCA Member: Yes
Multi-Unit Ownership Allowed: Yes
Average Set up time: 7 weeks
How many products or services: 9 product categories
Ratio of Support staff per franchisee: 1 support staff member per 2 franchisees
Business Model:
Souvlakihut has a variety of flexible formats to meet the spatial and traffic needs of various locations and primarily targets heavy commuter/ shopping traffic and suburban markets. souvlakihut® outlets will have 3 levels, each with its own design format to cater for the various location and size requirements and with menus and service that are tailored to the target market. Each level and its design and minimum service parameters, these are as follows:
Level 1 – Casual Dining, Takeaway & Home Delivery (may include Drive-thru option)
Level 2 – Takeaway & Home Delivery (may include limited seating for dine in)
Level 3 – EXPRESS SITES – Takeaway (may include limited seating)
Level 1 – Casual Dining, Takeaway & Home Delivery (may include Drive-thru option)
Level 2 – Takeaway & Home Delivery (may include limited seating for dine in)
Level 3 – EXPRESS SITES – Takeaway (may include limited seating)
Main Costs:
Food
Labour
Rent
Labour
Rent
Main products or services:
Souvlakis
Platters
Seafood
Platters
Seafood
Description
DescriptionSouvlakihut is an innovative and unique casual Greek restaurant concept offering a range of fresh, tasty and healthy authentic Greek cuisine including souvlakis, meat platters, burger slammers, dips, salads made with only the freshest of vegetables, fillets of marinated lamb & chicken, custom made souvlaki pita breads, home-style dips and seafood.
Souvlakihut differentiates itself from other concepts by taking a popular and highly recognisable cuisine incorporating it to a contemporary casual restaurant model - a model that has proven to be profitable and easily duplicated.
Souvlakihut has a broad customer appeal due to our casual family atmosphere, variety of food offerings, and low price points. We will not only compete with the casual segment restaurants, but also with the takeaway and drive-thru market.
Future Plans
The Souvlakihut vision is to become the leading casual Greek restaurant chain in Australia, New Zealand & Asia by being able to continually foresee and satisfy customer needs, offer and maintain consistency and quality in the product offering and maximising returns to all stakeholders. Souvlakihut aims to continue with the growth plan and plan on having around 45 restaurants nationally by the end of 2009. Our goal is to continue the growth in 2010 with around 80 to 90 restaurants in Australia and plan to have 200 Souvlakihut Restaurants around Australia within the next 5 years.
Souvlakihut aims to enter the New Zealand market in 2010 and the South East Asia & China markets by 2012 with plans to take the Souvlakihut concept into the USA within the next 5 years.
Testimonials
From the minute I met the team at Souvlakihut January of 2007 I felt that I was at home. The Souvlakihut team, not only successfully created the systems and the concept but would franchise the brand and give each individual franchisee their own territory with opportunities to build more territories. Coming from a major franchise as Subway this was unheard of as the key focus there was to open stores based on population and not areas. Bill and John Fotiadis, the franchisors of the brand, did not take the easy road and recruit any persons willing to buy a franchise but to wait for the right people with the passion and drive. All in all the Souvlakihut move has been the best decision l have made for my family and l.
Harry Phillipou
