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#1 franchise Overall on topfranchise.com.au
#1 franchise in Lifestyle, Passion and Support on topfranchise.com.au
Area: Financial Services
Business Established: 1999
Units/Locations: 200+
Initial Investment: $25,000 + Operating Capital
Agreement Terms: Five years plus five year renewals.
Training: One week induction course, business coaching and ongoing professional development, 24 month MFAA accredited mentor program, regular regional meetings, quarterly state meetings, plus annual national conference.
Marketing Support: $150 per month after initial 12 months. This fee is matched by franchisor.
FCA Member: Yes
Awards: Top Franchise - #1 Franchise 2010 & 2009; AMA Mortgage Broker - Franchise Operation of the Year 2009; MFAA Mortgage Broker Group of the Year 2007; AMA Mortgage Broker - Franchise Operation of the Year 2006.
Multi-Unit Ownership Allowed: Yes
Average Set up time: Four weeks.
How many products or services: In excess of three hundred loan products and five insurance products.
Ratio of Support staff per franchisee: One staff member for every six franchisees.
Business Model:
Personal Mortgage Advisers, 85% of Smartline's clients are generated via referral. Average client satisfaction rating is now 9.6 out of 10 (Through Smartline's internal client satisfaction surveys)
Main Costs:
Rent (if not working from home)
Transportation
Communication
Main products or services:
Residential mortgages
Commercial mortgages
General insurances
Vehicle & Equipment Finance
Last Surveyed: 12th April 2010
Participation Rate: 69%

Survey Results

Description
DescriptionSmartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +23 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trialing commission for the introduction of new borrowers. The trailing commission provides a passive income stream and becomes a substantial business asset as the base of clients grows. View more financial franchise opportunities.

Future Plans
The mortgage broking industry is currently undergoing a lender driven change that favours brokers who provide quality loan submissions. We have focused on building a team of highly trained, highly respected and productive mortgage brokers over the past 11 years. As a result Smartline is viewed as an industry leader and our single minded approach to quality is paying off.

Smartline aims to expand to 300 quality franchise owners (from +200) by the end of 2012. If you believe you have the talent to enter mortgage broking, we would like to hear from you.

Testimonials
"Buying a Smartline franchise was a great move for me on many levels. It built my confidence, gave me stability, created independence, gave me people to help and started me on a path to wealth. I shifted from an employee mindset to being an entrepreneur. Smartline has allowed me to balance my life: I exercise everyday, work four days a week only, spend more time with my family, travel, sleep well and have the satisfaction of knowing I am making a difference to my clients. To this day I still get a kick out of helping buy a home”.
Catherine Lezer (Chippendale NSW)
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