Directory
Gametraders Franchise Featured
Area: Retail computer and video games
Business Established: 2000 (Franchising in 2001)
Units/Locations: 36
Initial Investment: $190-$400,000 plus GST and working capital
Agreement Terms: 5+5
Training:
Three weeks training prior to opening. Online training programme
Marketing Support:
Average 2% cover all national marketing and instore POS
Royalty Fee: Average 3.5%
FCA Member: Yes
Awards: BRW Hot Franchises 2006, 2007, 2008, 2009
Multi-Unit Ownership Allowed: Yes
Average Set up time: 3 months
How many products or services: broad range
Ratio of Support staff per franchisee: 12:1
Business Model:
Gametraders is the only company in Australia that deal in all gaming formats going right back to the original Atari. In total we deal in over 21 different systems and have broad appeal to gamers, parents of young children, people on a tight budget and collectors.
All our stores are interlinked via a central database so customers can have access to over 90,000 different games. Customers can order games if they cannot find it in store. Gametraders is “Total Gaming Destination” stocking Japanese Anime, and Collectables, Plush Toys, Figurines and gaming related products.
All our stores are interlinked via a central database so customers can have access to over 90,000 different games. Customers can order games if they cannot find it in store. Gametraders is “Total Gaming Destination” stocking Japanese Anime, and Collectables, Plush Toys, Figurines and gaming related products.
Main Costs:
Fitout, stock
Main products or services:
Computer games new and preplayed, Anime, gaming related toys
plush toys.
Franchise Locations Available:
Franchise location available in Mackay QLD,
Franchise location available in Gladstone QLD,
Franchise location available in Rockhampton QLD,
Franchise location available in Cairns QLD,
Franchise location available in Central Coast NSW,
Franchise location available in Sydney,
Franchise location available in New Castle NSW,
Franchise location available in Bendigo VIC,
Franchise location available in Geelong VIC,
Franchise location available in Darwin.
Last Surveyed: March-April 2011
Participation Rate: 58%
Description
DescriptionGametraders began trading in Adelaide in 2000. Mark Langford, the founder and Managing Director, identified an emerging market in the re-sale of pre-played computer games, consoles and accessories. Mark also identified that the quality of service provided in the current Australian retail computers games offering was below par. Gametraders is now the number one choice one stop computer gamers store specialising in new and pre-played product. Gametraders is the only Australian owned and operated computer games retail brand. There are 36 franchised Gametraders stores in Australia as at November 2010.
Future Plans
Gametraders success is based on one of its core values "innovation" and will continue to strengthen its business model by continuously identifying points of difference over its competitors. There are currently a number of new strategies to be implemented in 2011 to capitalise on the multi billion dollar gaming industry in Australia.
Testimonials
"Owning a GT franchise has given me the perfect opportunity to own and run my own business, while also having fantastic support. Aside from that, the concept behind the business model is great and the fact that as a group we constantly tweak it and improve it means we are able to be leaders in our field”.Con Magourilos
GameTraders Ingle Farm
"We find it very rewarding to watch our business grow and we feel very proud to say that we own a Gametraders Store! "
Tony Bentley
Gametraders Mildura
"Being able to make my own decisions, getting out of the business what I put into it, it is a very rewarding role and to have return customers that think we are “awesome” and keep coming back is a fantastic feeling".
Troy Markowski
Gametraders Highpoint
