Transparency is a crucial ingredient for success when looking for a business for sale

by Adrian DiTonto | National Operations Manager | Soul Origin
Transparency is a crucial ingredient for success when looking for a business for sale

Entering a franchise system is more than just buying a business for sale; you are entering into a relationship with the franchisor where both parties work with each other to achieve a mutually beneficial outcome. A key aspect of any kind of relationship is transparency; open and honest communication between parties, fostering a sense of trust. Adrian DiTonto, National Operations Manager of Soul Origin, talks about operating a QSR franchise amidst a much more health-conscious public, and how from the get-go Soul Origin encourages transparency in their recruitment processes. Soul Origin launched in 2011 and has since grown to a network of over 100 stores across the country.

The public has become better educated on health and the importance of eating fresh food. Looking for a business for sale in the QSR space, which caters to the more health-conscious customer, can be a great way to take advantage of this consumer trend and provide opportunity for future growth. At Soul Origin, our ability to provide quick, nutritious food options in today’s fast-paced world is a big reason behind why we’ve been able to grow substantially since our inception in 2011. In addition, we have strong visual appeal from a customer perspective, complementing the freshness of our food and acting as an effective differentiator in the market.

No matter what franchise you are considering when in the market for a business for sale, transparency between parties is a key determiner of how successful the relationship will be going forwards. What are the strong points for the business? Conversely, what sort of challenges would you face on a day to day basis? These are the sort of questions you need to ask in order to get a well-rounded picture prior to making a decision about joining. Over the last 12 months, we at Soul Origin have undertaken a transparency journey both internally and with our franchise partners, and we encourage this same process to be undertaken by anyone considering a franchise business for sale. Talk with existing franchisees and ensure that the questions asked uncover the good, the bad, and the ugly of franchise ownership so that you can obtain peace of mind that you are partnering with the right business.

At Soul Origin, we will openly acknowledge that we are not always perfect; as for all businesses, there will always be opportunity to learn and grow. However, our openness in recognising opportunities for improvement and our commitment to positive change across our entire business is what makes Soul Origin a strong player in the franchising space. Our commitment to growing and improving has driven our spread across Australia, and in particular our franchises in Western Australia and Victoria have experienced exciting growth in the last 6-12 months. For those looking for a business for sale, these two states will also be a particular focus for us for future expansion plans, as we have seen the fruits of partnering with a group of energised, young-at-heart franchise partners.

Adrian DiTonto is the National Operations Manager for Soul Origin.

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