What will you work on?

by Ian Krawitz
What will you work on?

Which of our three exciting brands will you work on?


A Strategic marketing Intelligence Company with a difference. We offer strategic direction, sophisticated market research, planning, consulting and execution to help our clients generate greater revenue, cost savings or better working practices.

Products and Services offered:

a) Custom Research

We carry out custom research projects across a wide range of sectors – from retail to media and business to business sectors – using sophisticated analytical techniques to uncover the key drivers behind customers and partners’ decisions. Our aim is to help build stronger more valuable relationships that create a more connected world

b) Customer Satisfaction

We run regular programs of customer satisfaction research to identify how the consumer feels about our clients, on a national, region by region and on the individual franchisee level. This valuable feedback gives our clients the edge in the marketplace.

c) Brand Health

Brand strength is a powerful attractor to potential franchisees. At 10 THOUSAND FEET our regularly run individual brand health surveys for our clients, with an annual group survey. This tells you the effectiveness of your marketing campaigns and lets you understand who your competitive set comprises.

d) Demographic profiling

A key element of marketing to your audience is knowing who your audience are. Our demographic profiling research tells you who your customers are so you can tailor your services to better suit their needs. By knowing your key demographics, you can spot gaps and opportunities to increase customer loyalty and spend, and both help your core demographics and try to attract those who currently show little interest.

e) Intelligence Club

Club provides access to market-leading thinking on the franchise industry. This service ensures members remain at the forefront of industry best practice. By listening to feedback from our clients, we have created different memberships to suit your needs.

f) InStore Assistance

Using touchscreen technology in stores, we create an interactive network that helps our clients grow their customer base, capture key customer feedback and support their promotions.


A premier online resource designed to help potential franchisees pick the best from the plethora of franchise systems operating in Australia. Top Franchise features the best franchises as rated by the audience that counts most – their franchisees.

This information portal has gained wide media coverage in publications such as The Australian Financial Review, The Sydney Morning Herald, Channel 9, Sky Business News and Smart Company in addition to exposure in over 54 countries.


A community initiative aimed at helping companies reduce their paper usage and plant trees. The 10 THOUSAND TREES paper offset initiative aims to create a community of companies reducing their paper usage and inspire proactive planting of enough trees to provide a sustainable paper resource for Australia and the world for generations to come.

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