Business coaching

ActionCOACH a leader in business coaching franchising, committed to providing exceptional business coaching and mentorship for businesses of all sizes. Founded in 1993 by Australian-born entrepreneur Brad Sugars, ActionCOACH's success has made it as fast growing franchise on a global scale with offices in over 80 countries.  Through the vision of 'World Abundance through Business Re-education, the goal of ActionCOACH is to enable ambitious entrepreneurs to be thriving business owners, to build more profitable businesses, reduce stress, and to attract, grow and retain great teams within a thriving company culture. ActionCOACH business coaches work with more than 15,000 businesses weekly.

topfranchise Award Highlights

#6 franchise in Support on
#6 franchise in Lifestyle on
Business coaching
Business Established
Units / Locations
FCA Member
Multi-Unit Ownership Allowed
Agreement Terms
15 years Firm Model, 8 Years Practice Model
Royalty Fee
$1,950 + GST
Average Set up Time
6 Weeks
Last Surveyed
Participation Rate

Initial Investment

Firm Model - $75,000+GST , Practice Model - $45,000+GST both prices include initial 22-week training fees


Initial 22 week training program, refresher program open to all franchisees to re-train at any time, ongoing training through franchise support through a mix of programs, tailored to the individual franchisee's needs. Workshops and events offered at both local and global levels.

Marketing Support

5% Covers website, hosting, email, event kit, marketing collateral, marketing plan and strategy support as well as global marketing webinars


2019 NPS Client Advocacy score of 78 Entrepreneur Magazine - Franchise 500 Ranking & Top Low Cost Franchise Franchise Business Review -Top 50 Franchise Satisfaction Award, Top Service Franchise & Top Franchise for Women FranchiseHelp! - Top-Performing Established Businesses

Business Model

ActionCOACH has two models for franchise partners to select from:

1. The Firm Model - this model allows you to build a business of business coaching having unlimited business coaches working for you.

2. The Practice Model - this a single-operator model, ideal for those who are passionate about helping business owners achieve their goals without the need to build a team.

Main Cost

Marketing Costs, Royalties and Operational Costs

Main Products or Services

One-to-One Coaching, Group Coaching, Workshops and Seminars. We have a product range franchise partners can select from and create their own mix

Future Plans

With the introduction of the firm and practice models, ActionCOACH aims to have stronger reach and impact on businesses throughout Australia. Through the acquisition of specific territory areas for franchisees, ActionCOACH aspires to have each area of Australia represented by an ActionCOACH and through this process create a valuable asset for each franchisee. This aligns to our mission for every business to have an ActionCOACH as part of their team.


For the candidate who buys into our culture, there is simply no better system and environment on the planet. If you are a professional who has empathy and drive for helping people, this is the place for you. 


Craig Brewster, 2020, Sydney

The organisation has all the support and structure needed to be successful. It also gives me an appropriate amount of freedom to choose from those tools to have my coaching practice reflect my strengths and priorities. It's a great balance. 


Bill Stack, 2020, Gold Coast

Having had a number of franchises prior to Action Coach, it is without a doubt that the Action Coach franchise system is absolutely supportive with its franchisees. The systems and support provided is second to none.


Phil Badura, 2020, Cobram Victoria

After 21 years as a franchisee, I feel qualified to say that I believe this is the best white-collar franchise available in the world. I have been well supported and the franchise is constantly evolving and improving.


Stephen Wanmer, 2020, Brisbane