Betta Home Living

Retail - Home appliances, Furniture and Bedding

The BSR Group is a franchisor operating in the electrical, furniture and bedding retail industry throughout Australia. The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees to enable them to compete in a market which has become progressively more competitive. The Group's objective is to do this with the most comprehensive, all-inclusive service possible. If you are interested in opening a Betta Home Living franchise in a particular location, please contact us.

Retail - Home appliances, Furniture and Bedding
Business Established
November 2006, with a brand history spanning over 60 years
Units / Locations
FCA Member
Multi-Unit Ownership Allowed
Agreement Terms
3 years
Royalty Fee
Average Set up Time
2-3 months
Last Surveyed
August 2015
Participation Rate

Initial Investment

$15,500 (plus GST) initial franchise fee, plus premises costs (e.g. lease, painting, signage), stock, fixtures and fittings


Induction training and ongoing support and training as required

Marketing Support

Marketing support is not paid for by way of levy. Franchisees are provided with marketing campaigns, point of sale material and monthly catalogues, television, radio, online and print advertising.


Roy Morgan Customer Satisfaction Award - Electrical & Furniture

Business Model

Franchisees are licensed by and receive services from BSR Franchising Pty Ltd. Franchisees own and operate their own businesses under the guidance and support of BSR Group head office, which includes access to negotiated pricing with major brands, group buying deals, IT systems and support as well as marketing and merchandising services.

Future Plans

BSR Group has a strong focus on maintaining the health and profitability of its franchisees and the Betta Home Living brand. The group continually assesses new opportunities for growth, both from a geographic perspective as well as in new sectors that add value to the business and the group's members.


If you are interested in talking to a Betta Home Living franchisee in your area, please contact us and we will be happy to provide you with their contact details.