Cafe2U

From humble beginnings seventeen years ago with one van in Sydney, Cafe2U has pioneered the mobile coffee industry and is Australia's leading mobile coffee franchise, now boasting more than 250 franchises worldwide and a Golden Bean award-winning premium coffee blend exclusive to Cafe2U. Part of Australia's largest multi-food franchise operator and coffee roaster, Retail Food Group (RFG), Cafe2U joins other iconic brands throughout Australia, New Zealand and internationally.

Area

Mobile Coffee

Business Established

2000

Units / Locations

160

FCA Member

Multi-Unit Ownership Allowed

Yes

Agreement Terms

Five years, + 5 years option

Royalty Fee

Weekly fixed fee system: Franchise Service Fee $191.31 + GST, Marketing Fee $29.88 + GST

Average Set up Time

6 weeks

Ratio of Support Staff per Franchisee

1:25

Comparative Growth

10%

Initial Investment

$136,000 + GST

Training

Four weeks initial training and business launch package, ongoing support with weekly contact from Franchise Development Manager, including a van visit each quarter.

Marketing Support

The Cafe2U business is promoted via numerous channels such as social media, traditional print channels, online and through Google ad words.

Awards

Golden Bean Award - Bronze

Business Model

- Affordable entry cost
- Each new franchise partner is equipped with a state-of-the-art Mercedes Vito van (included in the start up cost)
- Mobile espresso coffee service to non-traditional locations
- Low complexity and overheads
- Flexible hours

Main Cost

Product stock, vehicle running cost and insurance.

Main Products or Services

Food & Beverage (hot and cold) service for workplaces and events, as well as 20+ products available on board the van.

Future Plans

Retail Food Group is committed to bolstering growth within its mobile division by growing the existing presence of Cafe2U, and gaining more market share via aggressive expansion plans targeting select territories throughout Australia.

Testimonials

"I've never been happier! I previously owned multiple coffee retail stores from a renowned chain before I sold them off and bought my Cafe2U mobile coffee franchise. It's a great business model and it offers a lot of flexibility!"

Peter McFarlane - Riverstone, NSW

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