Dream Doors Kitchens

Home Services - Kitchen Renovation

Dream Doors was formed in the UK in 1999 as a kitchen door replacement franchise. Since our launch in Australia in 2013 we have evolved into a bespoke kitchen renovation franchise business that saves the customer $1000's by replacing doors, benchtops, splashbacks and when necessary cabinets. Typically this process will save the consumer 50% on the price of a new kitchen. We adopted as our marketing slogan 'AMAZING KITCHEN FACELIFTS' as our franchise business evolved into a full 'turn key' kitchen renovation franchise (20% of our business is completely new kitchens).

Dream Doors franchisees offer a free consultation and design service which has absolutely no obligation. Our franchisees offer only the best quality Australian made products.

Area
Home Services - Kitchen Renovation
Business Established
1999
Units / Locations
37
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
10 years + 10 years
Royalty Fee
$2990 + GST per month fixed fee (1st 3 months free of fees)
Average Set up Time
30 days to start of training
Ratio of Support Staff per Franchisee
1:7
Comparative Growth
21% per annum

Initial Investment

$75,000 + GST

Training

21 days initial training. Regular refresher courses

Marketing Support

$500 + GST per month fixed fee (website, digital marketing, lead generation, call centre)

Business Model

The Dream Doors franchise business model has a fixed franchise fee of $2,990 per month (equivalent to 4.5% of the revenue of the average franchisee) + $500 per month contribution to national marketing.

Our extensive range of kitchen products is supplied directly to the franchisee by our carefully selected 'approved suppliers' who are contracted to supply under the terms of our 'supply contract'. This allows Dream Doors Australia to ensure the quality of the kitchen components supplied in the franchise network.

The volumes of products purchased by our franchise network allow significant discounts which in turn enables our franchisees to be extremely competitive and profitable.

All Dream Doors franchisees offer a 10-year guarantee.

Main Cost

Labour, Materials (doors, cabinets, hardware), Advertising

Main Products or Services

200+. Kitchen Doors, Benchtops, Splashbacks

Future Plans

Dream Doors Australia is constantly reviewing fashion, technological and design trends in the kitchen and bathroom industry in order to stay on the leading edge for discerning homeowners. We monitor European trends to keep our public offering relevant to ever-changing demands.

2019 will see the business model evolve to include a bespoke wardrobe offering. This product range is a natural progression for the business as we meet the demands of the home renovation market.

Testimonials

They say time flies when you are having fun! It's now 18 months of successful trading for Bree and I with our Dream Doors Franchise. The last 18 months have been action-packed with great growth in sales, and profit margin, growth in our market position and growth in our experience.

To date, we have taken over $1,250,000 in revenue with a very healthy profit margin. Our margin percentage is above budget and expectation, which we are thrilled about. After 12 months of trading, Bree and I made the decision to purchase a second Sydney franchise area. This was a big step for us but one we knew would benefit us in the years to come.

The last 18 months have been very rewarding for me and the decision to join Dream Doors was the right decision. Its hard work! But very rewarding, both financially and personally. 

Brady Morris, 2018 - Northern Beaches/Inner West, Sydney, NSW

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