Ferguson Plarre Bakehouses Franchise


Ferguson Plarre Bakehouses is an Aussie story 115 years in the making. Starting in Melbourne in 1901, the Ferguson & Plarre families rose to bakery fame thanks to their enduring commitment to quality, quality that has seen them serving cakes to Queen of England and even the President of the United States. Today, Ferguson Plarre Bakehouses is still a family owned and operated business and has become one of Australias most successful bakery franchise stories. One their secrets is that they remain passionate foodies at heart. The Plarre family bake fresh all of their own products and maintain 100% control of ingredient and recipe quality, something that is increasingly rare in multi-site bakery-cafes. While some products, like their baked cheesecake, are based on 100 year old recipes others are fresh and new like their red velvet cupcakes. In addition to award winning products, Ferguson Plarre works tirelessly to ensure its espresso offering is one of the best in the market. Ultimately, the business is based on the same simple principles on which it was founded: amazing product, service and experience that when done properly leaves you feeling like you've just had a warm hug. Remember, great food touches the soul.


topfranchise Award Highlights

#3 franchise Overall on topfranchise.com.au
#2 franchise in Support on topfranchise.com.au
#2 franchise in Expansion on topfranchise.com.au
#3 franchise in Marketing on topfranchise.com.au
#2 franchise in Brand on topfranchise.com.au
#9 franchise in Passion on topfranchise.com.au
Business Established
Units / Locations
FCA Member
Multi-Unit Ownership Allowed
Agreement Terms
2 x 5 years to match lease
Royalty Fee
Average Set up Time
12 weeks
Ratio of Support Staff per Franchisee
Last Surveyed
Participation Rate

Initial Investment



3 weeks initial training, 1 week training support and ongoing business coaching.

Marketing Support

No levy, all group marketing covered by franchisor


Hundreds of product and business awards won. See Ferguson Plarre Bakehouses website for exhaustive list; www.fergusonplarre.com.au/awards

Business Model

With over 65 stores across Australia, we have a lot of experience and we've found that keeping simplicity at the forefront of process makes it easier for our franchisees to achieve the success they are looking for. The franchisees we look for love spending time with people, they get to know their customers and develop relationships with their local communities. To facilitate this, we make sure we look after everything else. The way it works couldn't be easier: ~ We make the cakes and savouries fresh daily ~ We deliver them directly to your store ~ You sell them with a big smile and an amazing cup of coffee (after we've helped to train you into an amazing barista) That's it!

Main Cost

Cost of product, labour and rent

Main Products or Services

Full range of cakes & savouries, celebration cakes, coffee

Future Plans

We are a 115 year old family owned and operated brand that has survived two World Wars and the Great Depression. With that kind of experience behind us, we've got a fine appreciation for what it means to be in business for the long haul. With a strategic brand review recently completed and research revealing an incredible brand loyalty, Ferguson Plarre is expanding its reach throughout Victoria and more recently interstate (under the Puckles brand in QLD, distribution model).

The Bakery is one of the oldest businesses on the planet so we know that we need to continue to innovate via both technology and product development & with over 1000 products and counting on our online shop we’re giving our franchisees a shop-front on every customers PC and mobile device 24/7. We’ve even developed our world first Design-a-cake function, alloweing our customers to fully personalise their next birthday cake with any photo and birthday message that they want.


We understand that no business is any fun if you don't enjoy working with the people inside it, so Ferguson Plarre is committed to remaining a family business with a passion for food that you won't find anywhere but in your closest Ferguson Plarre Bakehouse.


The Ferguson Plarre family are a pleasure to work with as they really care about their Franchisees - I get full support with any problems I encounter & they are always willing to provide a solution.

Susan Miller - Rosebud, VIC

Ferguson Plarre Bakehouses has such a simple yet effective system that's easy to follow and gives you tons of support along the way. Their values as a company are what keeps the brand succeeding and allows you to have the best chance at successfully & independently running your own business.

Sharnie Robinson - Whittlesea, VIC

Good products and supplies. Easy supply chain and great support.

Chin - Waverley Gardens, VIC

Great family business to own. Help is always there for me.

Mara Pantalleresco - Sydenham, VIC

Family values, great training and support by the head office staff.

Amish - Cranbourne, VIC

We are very well supported by our head office. I have always felt like I am an extended part of the Ferguson family.

Dee Singla - Keilor Park, VIC

Over many years, I have come to understand and learn that this system is more sustainable, rewarding and engaging than any other. There is a family orientation to this brand and they have maintained that for the duration of my existence as a franchisee. Second to none.

Todd Agius - Craigieburn Central, VIC

Nothing is more important than working in a friendly , comfortable and challenging environment. The support we get every single day (including weekends), gives me the power to make a new achievement every day. "Sharing is caring " is my strategy in growing my business and keeping in touch with other franchisees and head office. Sharing business ideas and way of promoting products can be a key point of a successful store.

Akarm Ghatas - Greensborough, VIC

It's a family. I always feel supported in my endeavours regardless of how big or small they are. It is a good business model that you can make work for you. Work hard, play hard and always have heaps of fun doing so!! That is what this franchise provides for me.

Amy-Lea Hovey - Sanctuary Lakes, VIC

Throughout my entire process of becoming a franchisee and now actually being in the role the support has been outstanding. They are always there to help and give guidance whenever I need it.

Kimberley Falone - Highpoint, VIC

Good systems and processes. No cooking, consistent product quality, good support network.

Sweety - Sunshine, VIC