Fernwood Fitness

Fitness & Wellness

It was a simple idea, curated by Diana Williams. She nurtured the gym for women concept, and carved out a space for women to exercise with confidence. That simple idea blossomed from one boutique gym into the national health, fitness and wellness clubs women love, with 70+ locations all around Australia with the best personal trainers and nutrition coaches specialising in women's health and fitness, and all the little touches that make Fernwood a haven for women. Fernwood offer a full suite of Fitness staples, strength training, cardio, group fitness, personal training together with mindfulness programs such as  reformer Pilates, yoga and meditations.  Members can enjoy complimentary breakfasts, child care and complimentary toiletries in our beautiful changerooms.

topfranchise Award Highlights

#8 franchise Overall on topfranchise.com.au
#10 franchise in Expansion on topfranchise.com.au
#5 franchise in Lifestyle on topfranchise.com.au
#9 franchise in Brand on topfranchise.com.au
#8 franchise in Marketing on topfranchise.com.au
#3 franchise in Passion on topfranchise.com.au
Fitness & Wellness
Business Established
Units / Locations
FCA Member
Multi-Unit Ownership Allowed
Agreement Terms
5 years
Royalty Fee
Average Set up Time
5 months
Ratio of Support Staff per Franchisee
Last Surveyed
Participation Rate

Initial Investment

$250 - 800k


Initial In club, on line and in house on going quarterly

Marketing Support


Business Model

Fernwood is a full service fitness facility catering exclusively for women.  Even though Fernwood is now in its fourth decade they move with the times, constantly refreshing their brand and staying relevant to todays market and fulfilling the needs of todays busy woman.  Fernwood is a Franchised model and many of their Franchisees are multi site owners.  Fernwood prides itself on Franchisee Profitability being it's core driver.  Service, training and mentoring of Franchisees to ensure that they can maximise their profitability is a key driver of the Franchisor.

Main Cost

Wages, Rent, Marketing

Main Products or Services

Gym membership, Reformer Pilates, Personal Training

Future Plans

Fernwood is expanding with plans to open 6 new clubs in the next calendar year.  Fernwood is also rolling out a new concept of Fernwood Fusion which is a smaller footprint Reformer and Yoga studios.  Plans to open 10 new studios in the next calendar year.  Fernwood is also planning to embark on a global expansion strategy in 2023/24.


I love being part of this unique brand which is market leader in women's health and fitness. I have experienced this amazing brand on the receiving end as a customer and fell in love with its uniqueness.  Now, as a Fernwood Franchisee and through this brand I absolutely love helping women change their lives. It's so rewarding to see women achieve their health & fitness goals and find their second home at Fernwood and be part of this amazing Fernwood community in every club. The brand has helped us reach those communities where women are shy/intimidated to join a gym and it's so rewarding to see these women feel confident and find a place where they feel comfortable and supported.  Fernwood is a strong brand that will continue to grow and hold its position as market leaders. The brand is constantly evolving with changing market and consumer needs. Fernwood has expanded its offerings from health, fitness to now wellness & mindset activities. As a Franchisee, I am very excited to be part of this journey of constant learning and seeing the brand evolve and blossom. I am very excited about our latest innovation "Fernwood Ultra" which is going to be amazing and very unique in its own ways.   As Franchisee, Fernwood is very rewarding financially and professionally. I can definitely say I have finally found my love "Fernwood" after working with different brands and industries in various roles for many years.  

Guneet Cheema

Narre Warren, Clayton, Cranbourne