Frontline Recruitment Group

Permanent recruitment across specialist industry sectors of Retail, Hospitality, Health, Education, Construction and Manufacturing.

Frontline Recruitment Group was established in 1995 and co-ordinates and assists in the development of industry specialist Recruitment Franchises for the permanent placement of people.

Frontline operates 8 specialist brands across retail, executive retail, hospitality, health, education, manufacturing and construction. Since inception Frontline has placed over 43,000 people into roles in these specialist sectors.  Frontline prides itself on truly understanding their clients and candidates needs and aspirations.

At Frontline, human-to-human recruitment is at the heart of our offering. We are passionate about changing lives and business outcomes for the better. 

In 2022 Frontline was the first franchise organisation to have all locations certified as a Great Place To Work across Australia and New Zealand.  in 2023 Frontline was also listed as one of Australia's Best Places to Work and a Best Place to Work for Women. Over the past 3 years Frontline has experienced record revenue growth and strong demand for their services.

topfranchise Award Highlights

#2 franchise Overall on
#4 franchise in Support on
#1 franchise in Passion on
#5 franchise in Lifestyle on
#2 franchise in Marketing on
#2 franchise in Brand on
#3 franchise in Innovation on
Permanent recruitment across specialist industry sectors of Retail, Hospitality, Health, Education, Construction and Manufacturing.
Business Established
Units / Locations
FCA Member
Multi-Unit Ownership Allowed
Agreement Terms
5 years + 5 years
Royalty Fee
Average Set up Time
From signing your franchise agreement to opening an office, usually takes 6 weeks. No physical office premises is required for the first 12 months, you can operate from home.
Ratio of Support Staff per Franchisee
Last Surveyed
Participation Rate

Initial Investment

$45,000 - $75,000 depending on the size of the territory. You will also need 3 months working capital to cover operating costs.


Frontline has a dedicated Learning and Development team who deliver:
New Franchise Training (3 weeks of dedicated face to face training pre-opening)
Ongoing On Desk support: 6eeks of ongoing online training.

We also provide ongoing support for you and your team including:
Centralised onboarding for all team members
Rookie program for inexperienced recruiters
Situational Leadership training
Develop to Grow training

Frontline also provides all franchisees and their teams with access to a centralized Learning Support System to provide micro-learning on demand from anywhere any time.

Marketing Support

All franchisees contribute 3.5% to a national marketing fund which provides: National quarterly advertising campaigns driving leads to direct to your agency; Sales resources, including exclusive reports and research; Subscription to a centralized marketing portal with brand assets, social media templates, monthly content and campaigns, creative templates, image library and social media management tool; Subscription to an email marketing platform; Development of an annual marketing guide to help you plan your activity, Regular marketing coaching and training


Listed as a Best Places To Work in Australia (mid-sized company 2023); Listed as a Best Place To Work for Women in Australia (2022 and 2023); Top Franchise Award, No 2 Franchise in Australia, 2022 and 2023 consecutively; Single Unit Franchisee of the Year (2 or more owners) WA 2022; Awarded a FranDATA 5-star rating (the global authority on franchise systems) 2023; 5 Support Office Executives listed in the Top 30 Franchise Executives over 2022 and 2023

Business Model

Franchise territories are offered by vertical and location across Australia and New Zealand.

View available territories at:

Franchisees engage clients (employers) to list available jobs with their agency, and then source appropriate candidates. When a candidate sourced by Frontline is placed in the client role, the client is invoiced for a percentage of the candidate’s annual salary. 

Main Cost

Job board advertising, salaries, office rent (after 12 months, you can start your business from home).

Future Plans

Frontline Recruitment Group has experienced record revenue growth over the past 3 years and is on a strong growth trajectory over the next 2 to 5 years. In 2020 Frontline became part of Express Employment International, the world's no 1 staffing franchise with over 860 offices across North America, Australia and New Zealand. Frontline Recruitment Group is an improtant part of Express' international expansion plans.


"Excellent support, robust training, and always looknig to be better and do things better."

Tim Shepherd

South Island Retail, NZ

"I have been in my franchise system for 20 years and have had a great experience which has resutled in me and ym family being able to create a wonderful life. At times, the work is challenging and the rewards and the people are brilliant."

Mel Flavell

Northern NSW Retail, NSW

"The ROI, tool, and culture and what we do for a living has profound affec ton others. I personally have had a wonderful carerr and great opportunities within this Franchise."

Colleen Hart

Brisbane Retail, QLD

"A business with longevity, recognition in market place and a long track record of success. Be your own boss but be backed from a global giant. Doesn't get much better."

Pia O'Neill

Queensland, South Australia and Northern Territory