Mad Mex Fresh Mexican

Quick Service Restaurant

At Mad Mex, we make the world's best Mexican delights across 71 restaurants in Australia & New Zealand (franchise and corporate). We're also obsessed with creating the best Mexican experience to go with our incredible food. Our motto is "Fresh Fuel For Life," and that applies to our meals, (including our uncompromising vegan/vegetarian options), and our people.

topfranchise Award Highlights

#4 franchise Overall on topfranchise.com.au
#3 franchise in Support on topfranchise.com.au
#5 franchise in Expansion on topfranchise.com.au
#9 franchise in Lifestyle on topfranchise.com.au
#5 franchise in Brand on topfranchise.com.au
#1 franchise in Marketing on topfranchise.com.au
#8 franchise in Passion on topfranchise.com.au
Area
Quick Service Restaurant
Business Established
2006
Units / Locations
35
FCA Member
No
Multi-Unit Ownership Allowed
Yes
Agreement Terms
5+5 years (but aligned to lease)
Royalty Fee
6%
Average Set up Time
3- 6 months
Ratio of Support Staff per Franchisee
1:7 approx (Regional Operations Managers)
Last Surveyed
2021
Participation Rate
73%

Initial Investment

$250,000-$550,000 depending on location

Training

6 weeks full time (5 weeks in-restaurant & 1 week systems/administration)

Marketing Support

3% (covers national marketing campaigns)

Awards

4 x Top 30 Franchise Executives in 2021, Finalist in National Retail Association 2021

Business Model

The investment for a Mad Mex ranges from $250,000 - $550,000, including our Franchise Fee of $50,000 and Training Fee of $20,000. You will receive full training, comprising of a 6 week in-restaurant and admin program. Ongoing fees are 6% royalty and 3% for marketing off gross monthly sales.

Main Cost

COGS, labour & rent

Main Products or Services

Burritos, nachos & tacos

Future Plans

Mad Mex has robust growth targets to open 30 new restaurants in the next two years, to grow to 100 restaurants across Australia and New Zealand.   We have future plans for international expansion. 

Testimonials

"Mad Mex made transitioning from an employee to business owner really smooth and easy. The complete and thorough training package accompanied with ready to go local area marketing campaigns ensured that I could focus on building my business and the customer experience which is the key to a successful restaurant. I liked that the initial sign-up process was in depth, and they really wanted to make sure I aligned with the brand, this told me that the franchisee network would be full of great advocates for the brand which turned out to be totally true!"

James

Rouse Hill and Warringah Mall, NSW

"Mad Mex is a family. We always feel supported. It starts with an induction and thorough training. It's very simple and the whole system is very friendly. Support team is always by your side."

Manish

Zetland and Castle Towers, NSW

"We were a bit nervous about going back into the world of hospitality but with Mad Mex it's like joining a closely knit family or as we call it, familia! I loved that we were able to visit a store and even jump behind the counter to experience the true Mad Mex experience before we even signed the contracts. We know everyone from all the different departments in the Support Office and have lots of support available to us."

Kim

Miranda, NSW

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