Magic Hand Carwash

Hand Car Washing and Detailing

In 1994, at 2 Hood Street in Collingwood Victoria, we combined a car wash with a cafe so that customers would have somewhere to wait while their car was being cleaned. Today, there are over 45 Magic Hand Carwashes across Victoria, Queensland, South Australia, Western Australia and Tasmania, making us the only truly national car wash franchise. With 700,000 people coming through our car washes every year, it's their trust in our service that keeps them coming back. We earn that trust by respecting our customers and employees, and delivering outstanding quality, service and convenience.

topfranchise Award Highlights

- #1 Overall
- #3 in Support
- #1 in Passion
- #2 in Lifestyle
- #3 in Marketing
- #1 in Brand
- #2 in Innovation
Area
Hand Car Washing and Detailing
Business Established
1994
Units / Locations
23
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
5 years + 5 years
Royalty Fee
Percentage of revenue 8%
Average Set up Time
6 months
Ratio of Support Staff per Franchisee
1:5
Comparative Growth
20%
Last Surveyed
2025
Participation Rate
73%

Initial Investment

$400,000 $600,000

Training

6 weeks training in-store and Head Office

Marketing Support

National marketing and marketing administration

Business Model

Magic Hand Carwash delivers fast, high quality hand car wash and express detailing to customers who want their car cleaned only by hand. Magic delivers a premium service by training and managing a team of highly trained operators.

Main Cost

Human resources, Capital expenditure, Administration overheads

Main Products or Services

Hand car washing, Car detailing, Ceramic Coating, Alloy Wheel Repairs and Paint Protection Film (PPF)

Future Plans

To continue to develop the business model to deliver a greater point of difference to our customers, greater profit centres to the franchisees and extend the network to continue to grow market share.

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