Milky Lane

Milky Lane is Australia's most exciting burger, cocktail, and a dessert destination, blending premium food with vibrant hip-hop culture, street-art interiors, and unforgettable vibes. Since 2016, we've grown into a viral brand with a cult social media following and venues that serve not just meals but full-blown experiences. Our mission is simple: Creating Experiences & Bottling Magic where every burger, cocktail, and beat keeps guests coming back for more.

Area

Restaurant

Business Established

2016

Units / Locations

FCA Member

Yes

Multi-Unit Ownership Allowed

Yes

Agreement Terms

5+5

Royalty Fee

6.5%

Average Set up Time

6 - 9 months from signing to opening

Ratio of Support Staff per Franchisee

Approx. 1 HQ staff for every 4-6 venues *State dependant*

Initial Investment

$60,000

Training

Our training program is tailor-made to guide you through our processes, introducing you to all aspects of the business to give you the skills you need to make your franchise a success. Of course, your success depends on many things, including a willingness to learn, communicating effectively with us and your customers, and the amount of time and effort you put into the business.

Initial: 4-week comprehensive training covering operations, systems, and brand culture.

Ongoing: In-store support, refresher courses, and HQ-driven updates.

Marketing Support

2% - The Marketing Fund is responsible for all internal and external marketing of Milky Lane Australia. Marketing plays an integral role in the ongoing support you will receive from Milky Lane as a Franchisee.

The Marketing Administrator is in charge of the company's ongoing, digital, marketing and promotions, all marketing contributions go towards the following activities:
- Promotions
- Brand PR
- Influencer Collaborations
- National Marketing
- Digital Marketing
- Social Media Advertising
- Design Production & Print

Awards

Recognised for best burger innovation and experiential dining. Optus Business Awards Winner

Business Model

Milky Lane thrives on a "not-so-franchise" model that mixes world-class systems with creativity and culture. We deliver premium products at value pricing, supported by strong social media presence, immersive restaurant design, and comprehensive franchise training.

Revenue comes from dine-in, takeaway, cocktails, and desserts, amplified by branding and viral digital marketing. The model ensures consistency, profitability, and unforgettable guest experiences across every location.

Main Cost

Rent & fit-out, Food & beverage supplies, Staffing & wages

Main Products or Services

Gourmet Burgers & Sides, Cocktails & Drinks, Desserts (over-the-top shakes & treats)

Future Plans

Milky Lane is expanding aggressively across Australia, with international opportunities on the horizon. We aim to grow our network in key metro and regional hubs, leveraging our strong brand following and award-winning concept.

Future plans include new menu innovations, enhanced delivery options, digital engagement strategies, and collaborations with leading brands and artists. Our goal is to solidify Milky Lane as the go-to burger and cocktail experience in every major city, while maintaining our reputation for creativity, quality, and unforgettable dining.

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