Mister Minit Franchise

Retail Service

The Minit Company operates 281 Mister Minit shops throughout Australia, New Zealand and South East Asia. The brand celebrates 60 years anniversary in 2017. It is the clear market leader in the sectors of shoe repairs, key duplication, engraving and watch servicing. After introducing car key and remote duplication they have fast become world leader in aftermarket car key duplication. The majority of these services are provided through an extensive network of skilled franchisees. The company recognised that providing a first rate level of customer service necessitated having 'great people'. As such, Mister Minit's franchising system is based not on the capital franchisees invest, but rather on their skills, values and service focus.

topfranchise Award Highlights

#3 franchise Overall on topfranchise.com.au
#5 franchise in Support on topfranchise.com.au
#10 franchise in Lifestyle on topfranchise.com.au
#3 franchise in Passion on topfranchise.com.au
#8 franchise in Marketing on topfranchise.com.au
#5 franchise in Brand on topfranchise.com.au
Area
Retail Service
Business Established
1957
Units / Locations
220
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
5 Years
Royalty Fee
Fixed
Average Set up Time
3 months
Ratio of Support Staff per Franchisee
1:13
Comparative Growth
8%
Last Surveyed
August 2016
Participation Rate
63%

Initial Investment

$35,000 - $50,000

Training

Minit also recognises that the development of Franchisee's Team Members is just as important to the value of the Mister Minit brand and therefore provides training support and accreditation. All Team Members of Franchisees attend the Minit Academy of Learning and receive an internal qualification in recognition that they have the necessary technical and operating skills to manage a Mister Minit outlet. Having a standardised training system with central assessment ensures that there are clear standards in satisfying the customer. Work methods (ie, repairing a sole on a shoe) are consistent in every Mister Minit outlet and the customer receives the same quality service. Minit realises the importance of this initiative and has automatically included this accreditation as part of the offer of being a Mister Minit franchisee. Given the network serves 3 million customers per year things cannot be 'left to chance'.

Marketing Support

No marketing levy, national and state advertisement provided

Awards

Franchise Association of New Zealand: 1) Best Retail Franchisor of the Year 2015 - Mister Minit ; 2) Retail Franchisee of the Year 2015 - Maninder Singh; 3) Field Manager of the Year 2015 - Stan Van Der Ham. Franchise Council of Australia: 1) Franchisee of the Year 2015/16 - Brent Giblin.

Business Model

The Mister Minit franchise is a little different to the standard type of franchise. There is only a small up front financial commitment and the payment of stock and materials. The weekly franchise fees are fixed rather than expressed as a percentage of sales. The other main difference is that the franchisee will purchase a franchise for an established shop. The established customer base and trading record gives the franchisee the opportunity to potentially generate returns more quickly than if it was building a business from scratch.

Main Cost

Franchise Fee

Main Products or Services

Shoe Repairs, Key Cutting, Engraving and Watch Repairs

Future Plans

The Company consistently updates a rolling Five Year Business Plan and for the last 7 years has achieved its commitments. It is likely that Minit will open 10-12 new shops, typically in existing shopping centres for the upcoming year. However, due to the company only franchsing shops with an established trading history, it is unlikely any of these shops will be franchised for at least 12 months post opening. Growth in franchising numbers will come from the existing portfolio of non-franchised Minit shops that have a well established trading performance (typically over many years) and thus provide the franchisee relatively low risk entry.

Testimonials

Mister Minit Franchising is very uncomplicated in its simplicity with very strong support from the company. It is designed not to let people fail making it easy for prospective candidates to enter business with little or no previous experience.

Branko Cindric, Minit Wendouree, VIC

System is quite easy & friendly.

Abhi, Churchill Centre 5369

"Back in 1996 when I applied for 14 jobs in one day, I had an interview with one of them called Minit Australia. Being from the bush, I had no idea what Mister Minit was, and that was the day I took 'Mister out of Mister Minit'. Still to this day I get 'Oh hello Mrs Minit. Is your husband in today? Is the man coming in today?' Working on my own has had no impact in a male dominated industry. My achievements are due to self discipline, doing the right thing, do a job once and do it well. 
 
To be given the opportunity in Franchising has secured my future as a business owner. It has also allowed me to grow and develop into a successful female today". 
 
Karen Shaw 
Garden City - QLD

Mister Minit looks after you, helps you, also very strong support.

Jake Brown, Warwick, QLD

The system is easy and affordable to get into and the support is good. The company even assists financially to get involved.

Rick Muggeridge, Coffs Harbour, NSW

Great support network from fellow franchisee's all the way up through management.

Benjamin Upcroft, South East Queensland

The Minit Franchise system allows me to grow the shops to target customers real needs, as a business manager, owner and a person.

Steven Battishill, Kotara and Wallsend, NSW

A lot of companies claim that their people are their greatest asset, but Minit back this up by funding their best people into franchises of their own. This ensures high standards and a great customer offer.

Jaycen Carlson, Cairns, QLD

Franchisor has been extremely supportive this year when issues have arisen that were out of my control.

S. Rulten, Northern Beaches, NSW

Opportunities to develop personally and professionally.

Tom Calderwood, Mount Barker, SA

Mister Minit offers first rate support to their teams on the front line. 

Aaron, North West Sydney, NSW

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