Mrs Fields Franchise

Coffee and Cookies

At Mrs. Fields it is all about the treat! Over thirty years ago a young mother with no business experience, Debbi Fields was impassioned about making the finest oven fresh cookie for her customers. We still bake our cookies on site so customers can enjoy the aroma of fresh product, however most products are supplied frozen to Debbi's special recipe's, meaning there is no mixing of cookie dough, chopping of ingredients or excessive wastage. And whilst many of our customers are looking to take time out for a great cup of coffee and a treat, there are so many more opportunities to make sales beyond being just another food offer, including our famous Big Cookie Cakes.

topfranchise Award Highlights

#10 franchise Overall on topfranchise.com.au
#8 franchise in Support on topfranchise.com.au
#4 franchise in Passion on topfranchise.com.au
#1 franchise in Expansion on topfranchise.com.au
#3 franchise in Marketing on topfranchise.com.au
Area
Coffee and Cookies
Business Established
1977
Units / Locations
38
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
5-7 years to match lease
Royalty Fee
6%
Average Set up Time
90 Days
Ratio of Support Staff per Franchisee
1:4
Comparative Growth
10 -18%
Last Surveyed
August 2016
Participation Rate
53%

Initial Investment

$200 - $300k

Training

3 Weeks Initial Training and on going Business Coaching

Marketing Support

2 percent Includes instore materials, local store marketing and national publicity program

Business Model

A typical Mrs. Fields franchise is located in a busy shopping centre or mass transit location including airports and rail stations. The products are quick to bake meaning you spend most of your time serving customers and making sales. Our unique range of products ensures their is low waste, whilst products like the Big Cookie Cake and Cookie Collection ensure there are opportunities to make big corporate, party and fundraising sales outside of store. You will find that Mrs.Fields offers all the benefits you would expect from any proven franchise system including training, marketing systems and much more. But you will need a passion for quality and serving customers.

Main Cost

Cost of Product, Labour, Rent

Main Products or Services

Coffee, Cookies, Muffins

Future Plans

In recent years we have been successful in launching a number of great new products and growing store numbers by 40%. Our plan is to reach a total number of 50 core Mrs. Fields franchisees by the end of 2011, all trading at a level of revenue that ensures franchisee's can really concentrate on treating their customers. Through our franchisee's we will become Australia's First Choice in Treat!

Testimonials

After emigrating to Australia in 2005, Puneet and Kavina saw Mrs. Fields as a great opportunity to learn about business whilst establishing their family in Australia. After redecorating the store in early 2007, they have gone on to experience great growth.
 
Puneet and Kavina Bardolia: Franchisees at Mrs. Fields Carindale (QLD)
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