Mrs. Fields Bakery Cafe

Mrs. Fields Bakery Cafe is more than a Cafe. Mrs. Fields is all about making people feel good through simple, special moments. Whether it be nibbling on a soft-baked cookie, enjoying an award-winning coffee, roasted exclusively by Mrs. Fields or sitting down to grab a bite for lunch- whether it be a toastie, a pie or any of our other savoury offerings... we want to serve up moments made better, every time.

Area

Coffee and Cookies

Business Established

1977

Units / Locations

FCA Member

Yes

Multi-Unit Ownership Allowed

Yes

Agreement Terms

5-7 years to match lease

Royalty Fee

6% of Net Sales

Average Set up Time

90 Days

Ratio of Support Staff per Franchisee

1:4

Last Surveyed

2019

Participation Rate

50%

Initial Investment

From $199,000 + GST

Training

3 Weeks Initial Training with ongoing support and coaching

Marketing Support

2% - National and Local Promotions and Branding Activities

Awards

Top 10 Overall Franchise

Business Model

A typical Mrs. Fields Bakery Cafe franchise is located in a busy shopping centre or mass transit location including airports and rail stations. We provide you the opportunity to call the shots in your own cafe business all whilst having the ongoing support of a franchise system, including comprehensive product training, marketing systems, business coaching and much more. Our close knit support team are 100% committed to the success of our franchisees.

Main Cost

Product, Labour, Rent

Main Products or Services

Coffee, Sweet Treats, Savoury Items

Future Plans

In recent years we have been successful in launching the re-brand of Mrs. Fields ensuring we remain relevant in the ever changing face of retail. We've also launched a number of great new products not only expand our offering but to evolve with the ongoing demands of the consumer. We are proud to maintain a steady growth of store numbers and look forward to taking the Mrs. Fields brand even further in the future.

Testimonials

The franchisor support is very good and prompt. Their products are well accepted by the customers and the advertising is effective.

Soumya Banerjee Mrs. Fields Brisbane (QLD)

Very friendly.

Mrs. Fields Liverpool (NSW)

After emigrating to Australia in 2005, Puneet and Kavina saw Mrs. Fields as a great opportunity to learn about business whilst establishing their family in Australia. After renewing their Franchise in both 2007 and 2013, they have gone on to experience great growth in this time.

Puneet and Kavina Bardolia: Franchisees at Mrs. Fields Carindale (QLD)

I have been impressed with the way the franchise listens to feedback and actions things very quickly. Overall it is a good simple franchise model and easy to train new employees without having the need for trained labour ie (chefs and bakers). I have been involved with other franchises and Mrs Fields is miles ahead for servicing their franchisees.

Jason Lenon, 2019 Mrs. Fields Shepparton VIC

They help us everyway they can.

Ricky Hasan, 2019 Mrs. Fields Mt Ommaney QLD

I would have to say Mrs Fields Cafe/Bakery franchises would be a franchise that I would recommend as its business model and product is far superior to other franchise systems, also better support network.

Simon Mundy, 2019 Mrs. Fields Marion SA

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