Poolwerx

Pool and Spa Maintenance

Poolwerx, founded in 1992, is Australasia's largest pool and spa maintenance network. With over 350 territories made up of retail stores and mobile vans, Poolwerx clients have some of the best people and latest technology available anywhere they live or work to take care of their backyard or commercial pool. We don't stop with servicing your pool or selling you chemicals, we are on hand to advise and support you to ensure you have a healthy pool that you or your clients can enjoy. After all, a pool is an investment and deserves our utmost attention.

And when we say the best we believe that we are! We have a commitment to excellence for our clients, our franchise partners, our suppliers and our industry and our multiple awards suggest that we are on track!

Area
Pool and Spa Maintenance
Business Established
1992
Units / Locations
153 Retail Stores and 575 Mobile Service Units
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
Initial Term 5 + 5 Years Option for further 5 Years (5 + 5 + 5)
Royalty Fee
Sliding scale - high of 11% to 8%
Average Set up Time
8 Weeks
Ratio of Support Staff per Franchisee
1 support staff to 4 Franchisees
Comparative Growth
9-10 %

Initial Investment

Starting from $79,800 + Working Capital

Training

Poolwerx has a number of effective systems and programs in place to support franchise partners. In Brisbane, franchise partners will attend their Pool School - a fully-equipped training centre with state-of-the-art training facilities. In addition, franchise partners can benefit from an industry-first Complete Business Operating System that provides a total technology solution enabling Franchise Partners to run their business efficiently including retail transactions, water testing software, accounting and much more.

Marketing Support

The team of in-house experts focuses on national and regional marketing strategies integrated across TV, pay-per-click and digital media to build brand awareness and generate business leads. On a local level, we work with Franchise Partners from day one to build a sustainable local client base. The Poolwerx brand is 25+ years strong and is ranked by independent research* year-after-year as the #1 brand recalled among pool owners. This is achieved through a national, regional and local marketing program that drives pool owners to our stores or to book our services. *Research conducted quarterly by 10 THOUSAND FEET..

Awards

Franchise 500 List - Entrepreneur Magazine 2018

Business Model

3 options - mobile - retail  - and conversion

Main Cost

Vehichle, setting up retail store and working capital

Main Products or Services

Over 11 catagories of products sold in retail shops and 2 main service catagories.

Services: Residential services - Regular pool Service | Commercial Services - Strata & Body corp | Pool Shop - Pool Pumps

Future Plans

The pool firm had conducted a whole of business brand review strategy over the last six months and developed new service and product options which it is now bringing forward. The changes incorporate contactless and delivery options, scaled to suit a range of customer demands. Pool technicians can operate test pool water and give a client the results, provide the chemicals, or upscale to test and treat. Poolwerx also offers click and collect: customers phone ahead, drive up to a reserved space outside the store, put their water sample on the car roof and wind up the window.

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