Poolwerx Franchise

Pool Maintenance and Retail

With over 20 years experience, Poolwerx are Australasia's largest pool and spa network, with over 350 active franchise marketing areas, 400+ vans and more than 100+ retail stores. Twice named Australian Franchisor of the Year ('Services' and 'Outright' categories), Poolwerx has a strong history of innovation both in franchising and its own business sector - the swimming pool and spa aftermarket - in which it is also multi-awarded. Poolwerx created the world's first structures career path in Franchising, enabling franchisees the opportunity to grow within a single marketing area or develop a million dollar business with multiple vehicles, retail stores and marketing areas.

Pool Maintenance and Retail
Business Established
Units / Locations
FCA Member
Multi-Unit Ownership Allowed
Agreement Terms
5 + 5 years

Initial Investment

From $95,000 plus GST


40 hours online learning + 3 weeks Pool School + 90 days In field support, then ongoing training

Marketing Support

levy: 4%


Multi-Unit Franchisee of the Year 2012 & 2013 Franchise Council of Australia, Pool Technician Of the Year, 2013 SPRAA, Home Services Franchisee of the Year 2010 & 2012 Franchise Association of New Zealand, Fast Franchises 2004 - 2012 Business Review Weekly, Top 9 Return on Investment Franchises 2006 - 2012 Australian Financial Review, Franchisor of the Year 2002 & 2004 Franchise Council of Australia, State Franchisee of the Year '00, 01 & 06 Franchise Council of Australia, 2015 Multi Unit Franchise of the Year

Business Model

Franchisees have the option to start small and affordably with a single mobile operation and grow their business through a step by step proven growth model. The proven model enables a franchisee to grow to operating multiple vans and into retail operations turning over more than a million dollars a year. The retail model is a hub and spoke model, centered around a pool store with vans servicing the surrounding areas.

Main Cost

Cost of goods chemicals, filters pumps etc, Wages, Rent/Vehicle costs

Main Products or Services

Sales of equipment & consumables eg pumps, filters & chemicals Labour

Future Plans

Plan to establish 350 full format retail locations in Australia and New Zealand and over 1000 mobile vehicles. Poolwerx has also now ventured into the United States


"As experienced business owners we know there are only so many business functions you can manage yourself and we really see the value in paying a royalty for ongoing support in areas including HR, Marketing and IT."
Blake McGrath, Poolwerx Ipswich.