Snooze Franchise

Bedding Specialty Stores

Snooze has been giving Australians a better night's sleep for more than 30 years - and with more than 70 franchises Australia wide it has most bedrooms covered. Snooze is constantly travelling to research the latest bedroom trends and introduce more innovative and technologically advanced products to its range, while also stocking well-known brands including Madison, Slumberland, Sealy, Posturepedic and Sleepmaker. The benefits from each partnership are passed on to Snooze's customers, employees, shareholders and suppliers, as well as local areas and stores. Snooze has more than 30 years experience in the bedding industry and its hardworking staff have earned the title of Australia's Sleep Experts.

topfranchise Award Highlights

#4 franchise Overall on topfranchise.com.au
#10 franchise in Support on topfranchise.com.au
#5 franchise in Lifestyle on topfranchise.com.au
#2 franchise in Passion on topfranchise.com.au
#7 franchise in Expansion on topfranchise.com.au
#10 franchise in Marketing on topfranchise.com.au
#1 franchise in Brand on topfranchise.com.au
Area
Bedding Specialty Stores
Business Established
1974
Units / Locations
82
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
5 years + 5 year option
Last Surveyed
August 2016
Participation Rate
50%

Initial Investment

Initial Franchise Fee $50,000 + GST, plus stock, fixtures & fittings

Training

Induction Training 2-3 weeks, plus ongoing training

Marketing Support

5% - covers all national campaigns, production, point of sale material.

Awards

Catalogue of the Year 2007, Australian Catalogue Industry Award

Business Model

We believe that by giving our franchise partners a solid platform to start their business, keeping them up to date and supporting their businesses, we can help maximize their potential as a Snooze franchise store. Many Snooze franchises operate as family run businesses, with local staff and strong connections within the community. Snooze's commitment and support of the area in which is operates is often demonstrated through local partnerships. The staff in each Snooze store are specially trained Sleep Consultants who understand the key to a good night's sleep. As a result, the customer's in-store experience is sure to be relaxing and rewarding.

Main Cost

Product purchases Rent Staff wages

Main Products or Services

Innerspring, latex & Technogel mattresses & bases Bed frames & bedroom furniture, Manchester linen pillows & quilts

Future Plans

Today Snooze has over 70 stores - more than half of which have been operating for 10 years, some now in business for 20 years - and has plans for further growth. Currently, the Snooze brand spans Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria. Snooze continues to pursue its vision of a healthier Australia, and has formed mutually beneficial long-term partnerships on a national level with organisations and charities that share the same goal. Snooze is part of one of the world's leading retail organisations, Steinhoff Asia Pacific Limited, but still cares about what matters - putting staff first so Snooze customers continue to get the best service every time.

Testimonials

For those that would like to be in a franchise system, Snooze is a well recognised brand in the market and offers great potential for those that work hard and work to the model and support the systems. Generally a well thought out strategy.

Andrew, Snooze Marsden Park, NSW

Thirty years ago we were looking for an opportunity that would set us up for life. We found Snooze and have never looked back. 
 
Snooze has given us the opportunity to build a very comfortable lifestyle and we have been rewarded with enormous job satisfaction. 
 
The Franchise Network has been an integral part of this success and the fact that we have made many lifelong friends is an added bonus. We looked at other franchise systems but Snooze was the one for us. 
 
Jeff & Jennie Sutton/Snooze Newcastle Group

Strong support structure within a nationally recognised brand.

Craig, Snooze Newcastle, NSW

The brand is one of the strongest in the country and Snooze is by far the best way for anyone to start their first buisness as the support we receive from the management team is second to none.

Mathew Schlick, Snooze Warrawong, NSW

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