Snooze Franchise

Bedding Specialty Stores

Snooze has been giving Australians a better night's sleep for more than 45 years - and with more than 80 franchises Australia-wide, it has most bedrooms covered. Snooze is constantly researching the latest bedroom trends and introduce more innovative and technologically advanced products to its range, while also stocking well-known brands including Madison (exclusive to Snooze), SleepTailor® (exclusive to Snooze), Slumberland (exclusive to Snooze), Sealy, Sealy Posturepedic and Tempur®. The benefits from each partnership are passed on to Snooze's customers, employees and suppliers, as well as local areas and stores. Snooze has more than 45 years of experience in the bedding industry, and its hardworking staff have earned the title of Australia's Sleep Experts.

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Bedding Specialty Stores
Business Established
Units / Locations
FCA Member
Multi-Unit Ownership Allowed
Agreement Terms
5 years + 5 year option
Last Surveyed
Participation Rate

Initial Investment

Stock, Fit Out, Initial Franchise Fee


Initial training 4 weeks, plus ongoing support

Marketing Support

5% - covers all national campaigns, production, point of sale material.


Catalogue of the Year 2007, Australian Catalogue Industry Award

Business Model

We believe that by giving our franchise partners a solid platform to start their business, keeping them up to date and supporting their businesses, we can help maximise their potential as a Snooze franchise store. Many Snooze franchises operate as family-run businesses, with local staff and strong connections within the community. Snooze's commitment and support of the area in which it operates is often demonstrated through local partnerships. The staff in each Snooze store are specially trained sleep consultants who understand the key to a good night's sleep. As a result, the customer's in-store experience is sure to be both relaxing and rewarding.


Main Cost

Product purchases, Rent, Staff wages

Main Products or Services

Innerspring, latex, Technogel, adjustable mattresses and bases as well as a personalised range of timber and upholstered bed frames, bedroom furniture, bedding and linen.

Snooze Profiler Technology
Allows Snooze to discern a customer's sleep preferences, lifestyle and comfort levels when selecting a bed so that a mattress better suited to them is recommended.

Future Plans

Today Snooze has over 80 stores - more than half of which have been operating for 10 years, some now in business for over 20 years. Currently, the Snooze brand spans Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia, Tasmania and Victoria. Snooze continues to pursue its vision of a healthier Australia. It has formed mutually beneficial long-term partnerships nationally with organisations and charities that share the same goal. Snooze is part of a bigger retail organisation, Greenlit Brands, but still cares about what matters - putting staff first, so Snooze customers continue to get the best service every time.


Being a part of a Snooze Franchise you receive great support and work life balance.

Chetan Patel, Shepparton, VIC

Great head office support and great brand makes easy to succeed.

Chetan Patel, 2019, Shepparton VIC

Good network with many smart retail brains on the frontline which are always happy to share and support.

Luke, Bendigo, VIC

The brand is amazing, as is the management team. We all work together ,which has helped through these crazy times.

Mathew Schlick, 2020, Snooze Warrawong, NSW

Strong brand. Good support from our head office.

Leonie Gillies, Nunawading/Chirnside Park, VIC

Strong support structure within a nationally recognised brand.

Craig, Snooze Newcastle, NSW

It has a well-known, long standing reputable brand presence Australia-wide. Always shifting to accommodate today's consumer needs and the way they purchase. Strong core range of product. A good level of communication between franchisee and franchisor.

Renato Windsor, 2020, Fountaingate, VIC

For those that would like to be in a franchise system, Snooze is a well recognised brand in the market and offers great potential for those that work hard and work to the model and support the systems. Generally a well thought out strategy.

Andrew, Snooze Marsden Park, NSW

Thirty years ago we were looking for an opportunity that would set us up for life. We found Snooze and have never looked back. 
Snooze has given us the opportunity to build a very comfortable lifestyle and we have been rewarded with enormous job satisfaction. 
The Franchise Network has been an integral part of this success and the fact that we have made many lifelong friends is an added bonus. We looked at other franchise systems but Snooze was the one for us. 
Jeff & Jennie Sutton/Snooze Newcastle Group