Social Mums Club

At Social Mums Club, we live our purpose of enabling the social health of mums in our communities - while building a commercially strong, women-led franchise network across Australia.

Mums are often so busy with life that there's little time to be social and make friends - and where do you go to make friends anyway? Social Mums Club exists to improve the lives of the wonderful mums in our communities. We do this by providing in-person and online communities of connection. We also partner with amazing local businesses to build brand awareness and strength.

Our goal is to enhance and strengthen communities right across Australia.

Area

Health and Wellness, Entertainment

Business Established

2020 - franchising since 2024

Units / Locations

Multi-Unit Ownership Allowed

Yes

Agreement Terms

4 + 4

Royalty Fee

Yes - dependent on package selected

Average Set up Time

4-6 Weeks

Ratio of Support Staff per Franchisee

1:4. Support staff are exclusively other franchisees

Initial Investment

$5,999

Training

Induction is made up of 3 phases: initial training, mentoring, and then support and coaching. The entire induction is 12 months

Marketing Support

$275 per annum for 'whole of organisation' campaigns

Business Model

Social Mums Club partners with local businesses to help them become the brand that their communities love. We do this by building brand strength with our thousands of local mums by creating awareness, visibility, credibility and trust.

We also increase the capability by teaching them our proven brand strengthening and local marketing approach. We have extensive training in place to ensure Franchisees have the support that they need. This enables them to successfully work with local business owners.

Main Cost

Initial franchise fee, ongoing franchise fee, insurance

Main Products or Services

Four revenue generating products with local businesses. Plus running meet-ups and events for local mums. Sponsorship, Local Brand Network, Little Pink Book for Mums

Future Plans

We've connected almost 40,000 amazing mums across our 24 Social Mums Clubs in Brisbane, the Gold Coast, Perth, and Melbourne - and partnered with hundreds of local businesses. But there's so much more to do!

Over the last two years, we've created and honed a proven and affordable turnkey business system that is specifically designed for professional mums to thrive. Social Mums Club franchisees (known internally as Team Mates) have the best of both worlds: a successful career AND time for the kids. And it's going gangbusters!

We already have some amazing professional mums running profitable Social Mums Clubs. Due to demand, we're now looking for more driven and authentic women right across Australia who are looking for the opportunity to have their very own meaningful, genuinely flexible and profitable Social Mums Club in their community.

If you're a mum who:

- Is from a sales and/or marketing background

- Has a creative eye and loves design

- Loves building relationships in the local community

- Is purpose and values driven

- Thrives on independence and results

- Has a learner mindset

- Is digitally competent

Then we want to hear from you!

MY SHORTLIST