Soul Origin

Fresh Fast Food

Food has always been at the core of many families, it brings people together, builds relationships, and creates lifetime bonds and memories. Food and family are fuel for our soul. It's about being connected to others, a sense of belonging. This is the true essence of Soul Origin. We don't pretend to know everything, but what we do know is how to create fresh food and quality coffee!

Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world. 

We are committed to serving the freshest of food and a quality barista-crafted coffee.

Area
Fresh Fast Food
Business Established
2011
Units / Locations
152
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
In line with the term of the lease
Royalty Fee
9%
Average Set up Time
6 weeks
Ratio of Support Staff per Franchisee
1 per 10
Comparative Growth
2013 - 5 stores, 2014 - 13 stores, 2015 - 24 stores
Last Surveyed
2019
Participation Rate
63%

Initial Investment

$320,000 - $600,000 + GST

Training

6 weeks

Marketing Support

0% levy, built into the weekly Royalty

Awards

Franchise Council of Australia (2015 & 2016 Emerging Franchisor of the Year Finalist and 2017 Australian Emerging Franchisor of the Year); 10 THOUSAND FEET/Topfranchise (2015 No.1 in Expansion, 2016 Overall Top 10, 2019 Overall Top 10); QSR Media Awards (2015 Best New Concept, 2016 & 2017 Multi-Site Restaurant of the Year & Training Initiative of the Year, 2017 Best Sustainability Initiative, 2022 Squad of the Year); FRANdata (5-star rating on Australian Franchise Rating Scale)

Business Model

Soul Origin offers a wide range of healthy and delicious breakfast and lunch options through franchised stores in shopping centres and shopping strips across Australia. Soul Origin stores are usually located at the entrance to a bustling food court, or in the heart of a fresh food precinct. The customer base of Soul Origin is comprised of 60% females and 40% males, with the majority in the 18-45-year-old bracket. All ingredients for cooked products are prepared at Soul Origin’s state of the art central kitchen and assembled fresh daily in-store. This aspect of our business model is enjoyed by our Franchise Partners as we can offer fresh product without having to cook in-store or hire trained chefs. The brand has also enjoyed double digit year on year coffee sales growth and has exploited the national demand for accessible specialty grade coffee. Soul Origin franchise partners have access to a team of skilled support office professionals along with experienced operational area coaches.

Main Cost

Rent, Wages and Food Goods

Main Products or Services

Salads, Sandwiches, Coffee, Iced Beverages, Sweets, Pastries, Catering

Future Plans

Soul Origin is now represented in every state of Australia, except for Tasmania. There is a continued focus for sustainable business growth across the country in metropolitan locations as well as in larger regional centres.

Testimonials

Brand is still performing strong.

Shirley, 2018, Sydney NSW

Strong support team from HO.  This includes Kitchen Management as well as from Senior Management.

James Khoupraseuth, 2018, Robina (QLD) and Liverpool (NSW)

Soul Origin always has a good system to work with and has a great range of healthy products which everyone needs. Head office is very supportive and always give you opportunities to grow.

Jenny Tran, 2018, MLC Centre/Burwood Westfield NSW

Great system, easy to manage, potential to grow.

Billy, 2018, Macquarie NSW

It is an effective model.

KC Tran, 2018, Spencer Outlet Melbourne VIC

Delicious and healthy food, great support from HQ.

Yuxia Huang, 2018, Galleria Melbourne VIC

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