Soul Origin

Fresh Fast Food

Soul Origin is one of the fastest growing QSR franchise brands in Australia. Soul Origin offers a wide range of healthy and delicious breakfast and lunch options. Made from the freshest ingredients –everything is assembled fresh in-store daily. The stores offer wraps, sandwiches, salads and olive oil paninis available in countless varieties ensuring customers always find something that will satisfy their appetite. The brand has employed expertly trained award-winning national trainer baristas to ensure that each store has ongoing, specialised coffee training to stay ahead of game. Soul Origin has seen continuous increases in coffee sales year on year and the brand has developed a reputation for being a leader in the QSR market for a quality cup of coffee.

The team at Soul Origin are challenging people to re-think the way they have always thought about fast food; it doesn’t need to be unhealthy. Soul Origin is leading from the front by delivery fresh, nutritious and healthy options that are also convenient for customers on the go.

topfranchise Award Highlights

#9 franchise Overall on topfranchise.com.au
#9 franchise in Expansion on topfranchise.com.au
#10 franchise in Marketing on topfranchise.com.au
#10 franchise in Lifestyle on topfranchise.com.au
Area
Fresh Fast Food
Business Established
2011
Units / Locations
108
FCA Member
Yes
Multi-Unit Ownership Allowed
Yes
Agreement Terms
In line with the term of the lease
Royalty Fee
9%
Average Set up Time
6 weeks
Ratio of Support Staff per Franchisee
1 per 10
Comparative Growth
2013 - 5 stores, 2014 - 13 stores, 2015 - 24 stores
Last Surveyed
2018
Participation Rate
72%

Initial Investment

$280,000 - $350,000 + GST

Training

5 weeks

Marketing Support

0% levy, built into the weekly Royalty

Awards

QSR Best New Concept 2015, QSR Media Awards 2016 - Multi-Site Restaurant of the Year & Training Initiative of the Year

Business Model

Soul Origin offers a wide range of healthy and delicious breakfast and lunch options through franchised stores in shopping centres and shopping strips across Australia. Soul Origin stores are usually located at the entrance to a bustling food court, or in the heart of a fresh food precinct. The customer base of Soul Origin is comprised of 60% females and 40% males, with the majority in the 18-45-year-old bracket. All ingredients for cooked products are prepared at Soul Origin’s state of the art central kitchen and assembled fresh daily in-store. This aspect of our business model is enjoyed by our Franchise Partners as we can offer fresh product without having to cook in-store or hire trained chefs. The brand has also enjoyed double digit year on year coffee sales growth and has exploited the national demand for accessible specialty grade coffee. Soul Origin franchise partners have access to a team of skilled support office professionals along with experienced operational area coaches.

Main Cost

Rent, Wages and Food Goods

Main Products or Services

Salads Sandwiches Coffee

Future Plans

Soul Origin is now represented in every state of Australia, except for Tasmania. There is a continued focus for sustainable business growth across the country in metropolitan locations as well as in larger regional centres.

Testimonials

People's interest towards the products offered by the company is increasing everyday, which benefits the franchisee. Plus, the operations and management of company is impressive. They have a great team.

CJ, 2018, Chatswood NSW

Delicious and healthy food, great support from HQ.

Yuxia Huang, 2018, Galleria Melbourne VIC

Soul Origin always has a good system to work with and has a great range of healthy products which everyone needs. Head office is very supportive and always give you opportunities to grow.

Jenny Tran, 2018, MLC Centre/Burwood Westfield NSW

Great system, easy to manage, potential to grow.

Billy, 2018, Macquarie NSW

Head office is very supportive.

Kelly, 2018, Bondi Westfield NSW

It is an effective model.

KC Tran, 2018, Spencer Outlet Melbourne VIC

Brand is still performing strong.

Shirley, 2018, Sydney NSW

Strong support team from HO.  This includes Kitchen Management as well as from Senior Management.

James Khoupraseuth, 2018, Robina (QLD) and Liverpool (NSW)

Soul Origin is a young business led by a team of driven, experienced and value focused people.
 
I've watched this little seed grow fast into a sound business and observed that it is the time, energy and effort of the Soul team that has nurtured and maintained its foundation.
 
I am encouraged and admire how Soul Origin has handled, endured and come out stronger through obstacles, challenges and fishy situations. 
 
I am proud to be a part of this band wagon. This is only the beginning.
 
Kaizen, forever improving, is a word I think of when I hear about Soul Origin.
 
Sherwin Djamil, 2017
Parramatta, NSW
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