Soul Origin is one of the fastest growing QSR franchise brands in Australia. Soul Origin offers a wide range of healthy and delicious breakfast and lunch options. Made from the freshest ingredients –everything is assembled fresh in-store daily. The stores offer wraps, sandwiches, salads and olive oil paninis available in countless varieties ensuring customers always find something that will satisfy their appetite. The brand has employed expertly trained award-winning national trainer baristas to ensure that each store has ongoing, specialised coffee training to stay ahead of game. Soul Origin has seen continuous increases in coffee sales year on year and the brand has developed a reputation for being a leader in the QSR market for a quality cup of coffee.
The team at Soul Origin are challenging people to re-think the way they have always thought about fast food; it doesn’t need to be unhealthy. Soul Origin is leading from the front by delivery fresh, nutritious and healthy options that are also convenient for customers on the go.
Units / Locations
Multi-Unit Ownership Allowed
Average Set up Time
Ratio of Support Staff per Franchisee
Soul Origin offers a wide range of healthy and delicious breakfast and lunch options through franchised stores in shopping centres and shopping strips across Australia. Soul Origin stores are usually located at the entrance to a bustling food court, or in the heart of a fresh food precinct. The customer base of Soul Origin is comprised of 60% females and 40% males, with the majority in the 18-45-year-old bracket. All ingredients for cooked products are prepared at Soul Origin’s state of the art central kitchen and assembled fresh daily in-store. This aspect of our business model is enjoyed by our Franchise Partners as we can offer fresh product without having to cook in-store or hire trained chefs. The brand has also enjoyed double digit year on year coffee sales growth and has exploited the national demand for accessible specialty grade coffee. Soul Origin franchise partners have access to a team of skilled support office professionals along with experienced operational area coaches.
Main Products or Services
Soul Origin is now represented in every state of Australia, except for Tasmania. There is a continued focus for sustainable business growth across the country in metropolitan locations as well as in larger regional centres.