The Cheesecake Shop

The Cheesecake Shop's cakes are handcrafted and sold from local in-house bakeries. We customise cakes to meet a customer's particular need and offer a quick, often same-day service, to make any occasion feel extra special.

Our products are made from scratch with fresh, top quality ingredients by bakers who love their craft.

We don't just sell cakes, we provide a service and a solution whatever the celebration – whether its a birthday, Mother's Day, Father's Day, a christening, wedding, family gathering or BBQ.

Area

Food Retail

Business Established

1992

Units / Locations

183

FCA Member

Yes

Multi-Unit Ownership Allowed

Yes

Agreement Terms

5 years

Royalty Fee

Average Set up Time

3-6 months

Ratio of Support Staff per Franchisee

1:20

Comparative Growth

Varies depending on location

Initial Investment

$400,000 including working capital

Training

Three week initial training program and two weeks in-store. Ongoing field support, training and meetings.

Marketing Support

3% covers national advertising, administration, social, digital, TV

Awards

Finalist for FCA Franchisor of The Year 2014

Business Model

With over 200 stores worldwide, we know a thing or two about franchisee training and support. Our initial training involves an intensive 6 week course and includes both theoretical and practical components. Once you complete your training course you can also call on the assistance of our skilled franchise business coaches and quality assurance team. These teams visit on a regular basis to provide guidance on how to improve the operation of your store.

Main Cost

Ingredients, Employment, Franchise Fees

Main Products or Services

Range of cheesecakes, mudcakes, tortes and desserts. Approximately 40 products in the core range. Franchisees also custom make cakes.

Future Plans

Continued product development. Store expansion. Review of business model. Improved marketing. Improved training and support.

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