The Coffee Guy

Mobile Coffee

The Coffee Guy is Australia’s newest and most exciting mobile coffee franchise. Founded in 2006 in Auckland, NZ, The Coffee Guy mobile coffee franchise has grown into a successful brand with a presence all over New Zealand. The first Australian van launched in Yatala, Queensland successfully in May 2013. 

The Coffee Guy is now a proud member of the Retail Food Group family, joining other iconic brands such as Donut King, Brumby's Bakery, Crust Gourmet Pizza, Pizza Capers Gourmet Kitchen, Michel's Patisserie, Esquires Coffee, bb's café, Evil Child Beverage Company, Roasted Addiqtion, Caffee Coffee and Barista's Choice - throughout Australia, New Zealand and internationally.

Mobile Coffee
Business Established
Units / Locations
FCA Member
Multi-Unit Ownership Allowed
Agreement Terms
Five years, + 5 years option
Royalty Fee
$150 franchise fee, $25 marketing fee + GST
Average Set up Time
6 weeks
Ratio of Support Staff per Franchisee
Comparative Growth

Initial Investment

$44,000 + GST


Four weeks initial training and business launch package, ongoing support with weekly contact from Franchise Development Manager, including a van visit each quarter.

Marketing Support

The Coffee Guy business is promoted via numerous channels such as social media, traditional print channels, online and through Google ad words.

Main Cost

Stock, vehicle running costs and insurance.

Main Products or Services

Coffee at work and events service, as well as 20+ products available on board the van.


"After owning my own cafe, working as a wedding coordinator and holding an office job in real estate, I decided I needed a change of pace that would give me time to myself while still providing a solid income. I've always believed that owning my own business was the way that I was going to be able to enjoy the kind of lifestyle I wanted and be able to live life on my terms. I was operating my own mobile coffee van when I read that Retail Food Group had acquired The Coffee Guy, and saw the opportunity for me to be part of something big. I am after a stress-free lifestyle and this business gives that to me. Quality of life is important to me, and I don't want to be in an office all day, I want to be outdoors spending time with people, doing something that I love. Customers are happy to see me and really enjoy the coffee I make."

Desiree De Gruchy - Yatala, QLD