Find out more about the administrators of the website here!

{title} Friday, 23 November 2012 07:00

Hi there. When redesigning the new website, we decided to add a new blog section, to give us a chance to speak to you a little less formally. So, who actually runs

10 THOUSAND FEET are the research house behind We have been assisting companies across Australian to optimise their business models through in-depth custom research, analysis and reporting for the last 10 years.

Our goal is ultimately create a business community that experiences happier customers and more satisfied business owners, and in turn more profitable businesses.

Our main services include:

Custom Research: A focus on tangible results drives every research project. By clearly defining project objectives we are able to provide research design and advise actions that drive significant financial benefits to customers and internal channel partners alike. We regularly see payback periods of under three months post project delivery.

Customer Satisfaction: Customers are at the heart of every business. We run regular programs of customer satisfaction research to track the sentiment of customer satisfaction on a nation, region by region, and franchisee by franchisee level. We help our clients to listen to customer feedback, resolve customer issues and keep valuable customers saying great things about their business.

Brand Health: One of the great attractions of a franchise business is the strength of its brand. We regularly run individual brand health surveys for our clients, with a major group survey annually. As a franchisor determine the strength of your brand to independently showcase the power of being part of your system. Review the effectiveness of your marketing campaigns and understand who your competitive set comprises.

Demographic Profiling: When you understand who your customers are and who your best customers are it will help you better cater to their needs, and to spend your marketing collars to attract new customers more effectively. Profiling your customers will also enable you to spot gaps and opportunities to increase customer loyalty and spend and to open your services to segments that are not purchasing from you at present.

Franchising Intelligence club: the Intelligence Club membership provides access to 10 THOUSAND FEET's market-leading industry reports and educational events on the franchise industry as well as providing a listing on the directory. Listening to feedback from our clients, we have created different memberships to suit your needs.
Choose a membership that suits your needs. We know that there is no such thing as a franchise system that suits every potential franchisee. For the same reason, we know that there wouldn't be an Intelligence Club membership that would cater for every single franchisor.

Benchmarking service: by taking up our Benchmarking Service you will gather feedback from your franchisees on how satisfied they are with your franchise system. In doing so you will get the chance to enter our topfranchise Awards and benchmark your performance against the Franchising Industry across the most important areas of franchisee satisfaction: support, financial reward, work-life balance, opportunities for expansion, passion for customers and products, willingness to renew the franchise agreement and willingness to refer the franchise system to a friend or a family member.
This will enable you to showcase areas where your franchise is performing well as well as pinpoint areas that need attention. Should you manage to secure a spot in the top10 of the rankings (compiled bi-annually by 10 THOUSAND FEET), you will also benefit from the extensive public relations exposure that the topfranchise awards generate. In the last two years alone, news of the topfranchise awards reached 15 million people nationally and internationally.

Best Regards

Ian Krawitz