Quest Serviced Apartments
|#2 franchise Overall on topfranchise.com.au
#2 franchise in Rewards on topfranchise.com.au
Australia’s largest serviced apartment provider comes second in our launch listings....
Quest Apartments has established itself as the leader in serviced accommodation by providing a ‘home away from home’ for long-stay corporate travelers.
Quest’s number 2 ranking in the Top Franchise survey comes on top of several recent accolades. It won the Service Franchisor of the Year at the 2007 PricewaterhouseCoopers Excellence in Franchising Awards and was named the NAB Top Franchise at the 2007 SmartCompany.com.au Awards.
According to Quest’s General Manager, Franchising, Nick Suriano, Quest’s success as a franchise business can be attributed largely to its focus on risk minimisation, franchisee selection and business support systems.
In order to minimise risk new locations are selected only on the basis of existing or strongly emerging corporate demand, and Quest generally recommends new franchisees make their first investment in an existing property rather than a new complex. This gives them the added level of comfort of a proven property, an established clientele base and demonstrated financial returns.
Quest conducts a thorough selection process to ensure the right franchisee is matched with the right property. As a result, a majority of Quest franchisees stay with the group for five to 10 years.
Nick also stresses the importance of Quest’s extensive business support systems. New franchisees begin with an intensive four week induction, and are closely monitored for their first six months. Ongoing regular support is given through their field support and Business Success programs.
“Quest provides all the systems needed to operate an outstanding business,” says Suriano. “Extensive franchisee manuals cover business planning, financial control, operations, customer service, staff recruitment and training, advertising, promotion and market research, and are linked to broader systems managed at state and national level, delivering a dynamic, cohesive business strategy.”
Peter Fiasco, one of Quest’s senior support managers, stresses that franchisees are valued as individuals, and the process of guiding them to success is adapted to each franchisee. For example in planning sessions with franchisees Fiasco encourages them to not only think about the present but to consider their five year goals and what education and training will help them achieve these goals.
And the proof is in the pudding: the majority of Quest franchisees want to be a multi-unit owner, and there is a long list of qualified potential franchisees waiting for each new site.
See Quest Serviced Apartments here...