The rankings are generated incorporating feedback from over 1,000 franchisees from 65 systems across Australia by research company 10 THOUSAND FEET. Every franchisee was asked over 35 questions about their franchise system. Each question is weighted according to its importance to franchisees. Weightings are determined by sophisticated (multivariate) market research techniques. The weighted scores for the 35 questions are then broken into 7 key areas and presented for potential franchises to make a more informed choice about the franchise which will suit their needs.
