Plus Fitness 24/7

24 Hour Gyms

Plus Fitness is an Australian owned franchised chain of gyms offering affordable and flexible memberships at over 140 convenient locations across Australia. By joining one Plus Fitness you can use all of our gyms and with no lock in contracts, 24 hour access, no access card fees, free membership time-hold, great range of virtual exercise classes, free fitness programs and ongoing program updates, affordable Personal Training plus our cross fit style Functional Training Zones. There is nothing else you could want in a gym!

topfranchise Award Highlights

#5 franchise in Passion on
#8 franchise in Lifestyle on
#5 franchise in Marketing on
#9 franchise in Innovation on
24 Hour Gyms
Business Established
Units / Locations
FCA Member
Multi-Unit Ownership Allowed
Agreement Terms
5 Years with a 5 Year Option
Royalty Fee
$895 per month
Average Set up Time
6 months
Ratio of Support Staff per Franchisee
Each Franchisee has their own designated Field Manager and in addition a team of 18 Support Staff that specialise in different areas of the Franchisee business are also on call on a direct Franchisee Support Line.
Last Surveyed
Participation Rate

Initial Investment

$249k including gym equipment


Initial training is conducted at Plus Fitness Head Office and also in a Live Training Site. This training covers all of the operational requirements of running a Plus Fitness plus everything you need to know to market your business. Ongoing training is delivered by way of regular workshops, an online training platform and in face to face on site sessions with the Franchisees allocated Field Manager.

Marketing Support

Marketing support is provided by way of an Online Print Management System as well as access to 1000's of marketing tools and ideas via our internal online resources library. Franchisees are provided a recommended campaign each month and all of the tools and support to facilitate the campaign. National Brand Marketing is funded in part by the National Marketing Levy that all Franchisees contribute to on a quarterly basis, based on how many active members they currently have.


FCA Excellence In Franchising Emerging Franchisor of the Year 2013. Listed in BRW Fast Franchise 2012 and 2013. Listed in BRW Fast Starters 2012 and 2013. Smart50 Top Franchise 2013. Listed in Smart Company Smart50 2012 and 2013.

Business Model

Plus Fitness 24/7 in an award winning, turn key 24 hour gym Franchise. A Franchise will cost you from as little as $249k including all gym equipment, aesthetic fit-out, signage, access control, marketing and training. The Plus Fitness 24/7 model offers low staffing, fast break-evens and impressive returns in one of the fastest growing industries within the Franchising sector. Plus Fitness prides itself on offering its Franchisee high levels of accessible support from its team of in-house Support Specialists and Field Managers.

Main Cost

Rent, Wages, Marketing

Main Products or Services

Gym Membership, Personal Training, Consumables

Future Plans

With over 150 territories sold, a new Plus Fitness opening on average every ten days and a territory sold per week, Plus Fitness has a clear goal of having over 200 Franchises by the end of 2015. Whereas there are still plenty of growth areas in Australia, Plus Fitness is also proactively seeking a number of overseas Master Franchises. Plus Fitness has already completed extensive studies on a number of overseas markets and has it's first international Plus Fitness scheduled to open by mid 2015.


"Lacking Fitness Industry experience, when looking for a Franchise we had to be conscious we were going to get the right level of support if we were to push forward with this venture. We did lots of research into the different franchises and Plus Fitness impressed us from the start.
We truly believe our business' wouldn't be operating as successfully as they are if we didn't have the ongoing support and training from Plus Fitness."
Trent and Kathy Cummins
Hornsby, Artarmon, Kellyville