Topfranchise Award Winners

Congratulations to the 2021 topfranchise award winners brought to you by 10 THOUSAND FEET Research. Below are the 2021 topfranchise award winners by category as rated by their franchisees.

Overall

The top 10 Overall franchises

Ranking Overall (View Graph) No. of Locations Rating Participation rate
1 Jim's Dog Wash  150 83 38%
2 H&R Block  33 83 74%
3 Jim's Cleaning Group  971 82 34%
4 Mad Mex Fresh Mexican  35 80 73%
5 Smartline Mortgage Advisers  332 79 39%
6 Mister Minit  289 79 73%
7 Ferguson Plarre Bakehouses  87 78 77%
8 Fernwood Fitness  67 77 73%
9 Kwik Kopy  93 76 55%
10 Dream Doors Kitchens  34 75 82%

2020 Top 10 Overall

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

The award for Overall Best Franchise only goes to the cream of the crop, the absolute best Franchisors that Australia has to offer.

To be among the overall best performers, you need to perform consistently well in nearly every category, outperforming rivals in the support you offer, the lifestyle you enable your franchisees to have, the passion you have and inspire for your industry, and the opportunities you grant. In addition, you need to satisfy your franchisees through a strong brand with a clear marketing message and provide marketing support at a franchise wide and localised level.

When a franchisor places well in the Overall ratings, it shows that they are not only one of the best franchisors in Australia, but that they have satisfied franchisees, people who are comfortable resting their livelihood and future in the hands of this franchisor.

If you are considering opening a franchise in the future, you can be confident that if you deal with one of the following Overall Top Ten franchisors, you will be getting one of the best opportunities possible.
1st

Jim's Dog Wash

Jim's Dog Wash offers professional mobile dog grooming services to all dogs right across Australia and New Zealand.

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2nd

H&R Block

H&R Block is the largest tax return preparation company in Australia with a network of franchised and company owned offices serving 750,000 clients annually across 400+ locations. There are great benefits to being part of the H&R Block network: strong image and a good reputation, national television and digital marketing, local area marketing support, as well as extensive new employe... Read More

3rd

Jim's Cleaning Group

Jim's Cleaning Group Servicing all of Australia & New Zealand. Services include General Residential and Commercial Cleaning, Carpet Cleaning, Car Detailing, Windows & Pressure Cleaning, Blind Cleaning & Repairs.

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Brand

The top 10 Brand franchises

Ranking Brand (View Graph) No. of Locations Rating Participation rate
1 Aussie Pooch Mobile Dog Wash  154 89 55%
2 Ferguson Plarre Bakehouses  87 88 77%
3 Jim's Dog Wash  150 86 38%
4 H&R Block  33 86 74%
5 Mad Mex Fresh Mexican  35 83 73%
6 Dream Doors Kitchens  34 83 82%
7 Jim's Cleaning Group  971 83 34%
8 Snooze  69 82 50%
9 Fernwood Fitness  67 78 73%
10 Mister Minit  289 78 73%

2020 Top 10 Category

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

For most people looking at buying franchises for sale, Brand is King. For existing franchisees brand remains an important element and the winners of this award have been rated highly in a number of areas by their franchisees. It is worthwhile keeping in mind that a strong brand helps when you are starting out as a franchisee. The public already know the name and if care has been taken to be consistent in advertising and marketing, the public will have a very clear picture about what you will offer and what makes the brand different to other offers.

A strong brand will not only help in converting potential customers to buying from you as a franchisee, but will also be effective in driving sales to your business whether that is through advertising or through a strong and well thought out website.

If you are looking at various franchises for sale ask about the pulling power of their brand.

1st

Aussie Pooch Mobile Dog Wash

With over 25 years experience as the market leader in the pet care industry and with a trusted name and reputation, Aussie Pooch Mobile has built a brand second to none. The power of our brand sees Aussie Pooch attract thousands of enquiries each month and there are now almost two hundred Aussie Pooch Mobile Dog Wash operators across the world.

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2nd

Ferguson Plarre Bakehouses Franchise

Ferguson Plarre Bakehouses is an Aussie story 120 years in the making. Starting in Melbourne in 1901, the Ferguson & Plarre families rose to bakery fame thanks to their enduring commitment to quality, quality that has seen them serving cakes to Queen of England and even the President of the United States. Today, Ferguson Plarre Bakehouses is still a family owned and operated business and... Read More

3rd

Jim's Dog Wash

Jim's Dog Wash offers professional mobile dog grooming services to all dogs right across Australia and New Zealand.

Read More
Expansion

The top 10 Expansion franchises

Ranking Expansion (View Graph) No. of Locations Rating Participation rate
1 H&R Block  33 76 74%
2 Jim's Cleaning Group  971 75 34%
3 Ferguson Plarre Bakehouses  87 72 77%
4 Jim's Dog Wash  150 72 38%
5 Mad Mex Fresh Mexican  35 72 73%
6 Smartline Mortgage Advisers  332 71 39%
7 Snap-on Tools  128 71 31%
8 Mister Minit  289 65 73%
9 Dream Doors Kitchens  34 65 82%
10 Fernwood Fitness  67 64 73%

2020 Top 10 Category

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

By setting up a franchise business, you are seizing an opportunity to potentially grow into nearby locations alongside your franchise. This category indicates how open a franchisor is, and how effective they are at helping you take advantage of new opportunities for you to expand your business or take on multiple locations.

When considering franchise opportunities, if you are weighing up the ability to expand and grow, ask the franchisor their policy on owning and supporting multiple locations. In a mature franchise business ask how easy it will be to purchase existing locations that are near to your territory.

1st

H&R Block

H&R Block is the largest tax return preparation company in Australia with a network of franchised and company owned offices serving 750,000 clients annually across 400+ locations. There are great benefits to being part of the H&R Block network: strong image and a good reputation, national television and digital marketing, local area marketing support, as well as extensive new employe... Read More

2nd

Jim's Cleaning Group

Jim's Cleaning Group Servicing all of Australia & New Zealand. Services include General Residential and Commercial Cleaning, Carpet Cleaning, Car Detailing, Windows & Pressure Cleaning, Blind Cleaning & Repairs.

Read More
3rd

Ferguson Plarre Bakehouses Franchise

Ferguson Plarre Bakehouses is an Aussie story 120 years in the making. Starting in Melbourne in 1901, the Ferguson & Plarre families rose to bakery fame thanks to their enduring commitment to quality, quality that has seen them serving cakes to Queen of England and even the President of the United States. Today, Ferguson Plarre Bakehouses is still a family owned and operated business and... Read More

Lifestyle

The top 10 Lifestyle franchises

Ranking Lifestyle (View Graph) No. of Locations Rating Participation rate
1 Jim's Cleaning Group  971 83 34%
2 ActionCOACH Australia  45 81 56%
3 Smartline Mortgage Advisers  332 81 39%
4 Kwik Kopy  93 80 55%
5 Fernwood Fitness  67 79 73%
6 City Farmers Mobile Dogwash  21 79 79%
7 Jim's Dog Wash  150 74 38%
8 H&R Block  33 74 74%
9 Mad Mex Fresh Mexican  35 74 73%
10 Resicert Property Inspections  214 72 88%

2020 Top 10 Category

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

The lifestyle category looks at how positively franchisees perceive the balance between their work and home lives as an indicator of their satisfaction with their choice of franchise. Franchise companies who cater for a good lifestyle according to their franchisees create an environment and an efficient operating system where a good work life balance is very achievable.

When reviewing franchise opportunities it is important to consider the lifestyle that you want to have and to select a model that fits your expectations. When you are doing your due diligence ask the franchisor and existing franchisees about the time you need to put in to achieve your goals. Also ask the franchisor about how they have engineered the business to be as simple and streamlined to operate as possible, such that you will be efficient in the hours you spend in the business.

When considering franchise opportunities if you are weighing up the number of hours you will need to work also consider your family and friends in your support network and what affect the hours you put in will have upon them and your relationships with them. If you create the right expectations with family and friends from the start they are more likely to be understanding and supportive if you need to put in a few extra hours every now and then.

1st

Jim's Cleaning Group

Jim's Cleaning Group Servicing all of Australia & New Zealand. Services include General Residential and Commercial Cleaning, Carpet Cleaning, Car Detailing, Windows & Pressure Cleaning, Blind Cleaning & Repairs.

Read More
2nd

ActionCOACH Australia

ActionCOACH a leader in business coaching franchising, committed to providing exceptional business coaching and mentorship for businesses of all sizes. Founded in 1993 by Australian-born entrepreneur Brad Sugars, ActionCOACH's success has made it as fast growing franchise on a global scale with offices in over 80 countries.  Through the vision of 'World Abundance through Business Re-edu... Read More

3rd

Smartline Mortgage Advisers Franchise

Smartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +27 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trailing commission for the introduction of new borrowers. The trailing commission prov... Read More

Marketing

The top 10 Marketing franchises

Ranking Marketing (View Graph) No. of Locations Rating Participation rate
1 Mad Mex Fresh Mexican  35 84 73%
2 H&R Block  33 83 74%
3 Smartline Mortgage Advisers  332 82 39%
4 Jim's Dog Wash  150 82 38%
5 Aussie Pooch Mobile Dog Wash  154 81 55%
6 Jim's Cleaning Group  971 81 34%
7 Ferguson Plarre Bakehouses  87 78 77%
8 Fernwood Fitness  67 78 73%
9 Kwik Kopy  93 77 55%
10 Mister Minit  289 76 73%

2020 Top 10 Category

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

When looking at franchises for sale, one of the most important considerations is the strength of the franchises marketing. In a franchise marketing is not just the responsibility of the franchisor but a collective effort. This marketing award combines elements that look at the strength of the marketing strategy; how well franchisors understand the consumer; how well campaigns are explained and tracked; and the guidance and support you will get in implementing your own campaigns as a franchisee on a local level with your target audience.

When you are looking at franchises for sale, ask the franchisor and existing franchisees about the research they have done of the end consumer, and the training and support you will get to be able to take the great marketing ideas of the franchisor and turn them into a reality.

1st

Mad Mex Fresh Mexican

At Mad Mex, we make the world's best Mexican delights across 71 restaurants in Australia & New Zealand (franchise and corporate). We're also obsessed with creating the best Mexican experience to go with our incredible food. Our motto is "Fresh Fuel For Life," and that applies to our meals, (including our uncompromising vegan/vegetarian options), and our people.

Read More
2nd

H&R Block

H&R Block is the largest tax return preparation company in Australia with a network of franchised and company owned offices serving 750,000 clients annually across 400+ locations. There are great benefits to being part of the H&R Block network: strong image and a good reputation, national television and digital marketing, local area marketing support, as well as extensive new employe... Read More

3rd

Smartline Mortgage Advisers Franchise

Smartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +27 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trailing commission for the introduction of new borrowers. The trailing commission prov... Read More

Passion

The top 10 Passion franchises

Ranking Passion (View Graph) No. of Locations Rating Participation rate
1 Smartline Mortgage Advisers  332 92 39%
2 Jim's Dog Wash  150 91 38%
3 Fernwood Fitness  67 91 73%
4 H&R Block  33 90 74%
5 ActionCOACH Australia  45 89 56%
6 Jim's Cleaning Group  971 89 34%
7 Dream Doors Kitchens  34 88 82%
8 Mad Mex Fresh Mexican  35 88 73%
9 Mister Minit  289 87 73%
10 Ferguson Plarre Bakehouses  87 86 77%

2020 Top 10 Category

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

Be passionate. When you are looking at franchise opportunities it is important to be able to get passionate about what you will be doing, as for most franchise opportunities your involvement with the franchise will take up the majority of your waking hours during the week. When it comes to running your own business, being passionate about the brand, customers, service or product is essential.

Luckily when it comes to being passionate most franchisees across the industry have passion in bucket loads. In the tightly contested category of passion, when it comes to being passionate and the category of passion we asked questions in relation to franchisees' passion about their customers, and the products they are selling or the services they are offering.

One of the other elements in Passion is how your business will look to family and friends. Consider how the franchise' s business model and branding is presented and how well other franchisees represent the brand, this is an important element as when you step into a franchise and own a business which is highly visible you will quickly want to be proud of your business and happy to tell friends of the career choice you have made.

Franchise companies who perform well in this area will most certainly have a culture of caring for the customers' needs. Passion is contagious and starts with the franchisor being passionate about their products and services, and this passion filters through to the franchisee. The franchisee then needs to pass this passion on to the end customer. If the franchisee feels passionate about their customers, products and/or services, this is a good indicator that the franchise company successfully communicates a positive vision about the company' s brand internally and externally.

To see if you can get passionate about the customer experience, take yourself mystery shopping and go through the experience yourself.

1st

Smartline Mortgage Advisers Franchise

Smartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +27 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trailing commission for the introduction of new borrowers. The trailing commission prov... Read More

2nd

Jim's Dog Wash

Jim's Dog Wash offers professional mobile dog grooming services to all dogs right across Australia and New Zealand.

Read More
3rd

Fernwood Fitness

It was a simple idea, curated by Diana Williams. She nurtured the gym for women concept, and carved out a space for women to exercise with confidence. That simple idea blossomed from one boutique gym into the national health, fitness and wellness clubs women love, with 70+ locations all around Australia with the best personal trainers and nutrition coaches specialising in women's health and ... Read More

Support

The top 10 Support franchises

Ranking Support (View Graph) No. of Locations Rating Participation rate
1 H&R Block  33 88 74%
2 Jim's Dog Wash  150 85 38%
3 Mad Mex Fresh Mexican  35 83 73%
4 Jim's Cleaning Group  971 83 34%
5 ActionCOACH Australia  45 82 56%
6 Mister Minit  289 81 73%
7 Aussie Pooch Mobile Dog Wash  154 81 55%
8 Kwik Kopy  93 81 55%
9 Ferguson Plarre Bakehouses  87 80 77%
10 Smartline Mortgage Advisers  332 79 39%

2020 Top 10 Category

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

The support category looks at how effectively franchisors support the franchisees who represent their brand to the public with a range of support networks including training, assistance in setting up, availability of expert help and maintenance of a network amongst franchisees. Franchise companies that have a solid support network for their franchisees create a strong safety net for the people taking their product to the public.

When reviewing franchise opportunities it is important to consider the support network you feel you will require, and to select a model that fulfils your needs. When you are doing your due diligence ask the franchisor and existing franchisees about the support provided both in the start-up period, and once you are an established franchisee.

When considering franchise opportunities it is important to take into consideration how much training and support you believe you will need. Be honest about your current capabilities, and honest about your assessment of what help you feel you will need.

1st

H&R Block

H&R Block is the largest tax return preparation company in Australia with a network of franchised and company owned offices serving 750,000 clients annually across 400+ locations. There are great benefits to being part of the H&R Block network: strong image and a good reputation, national television and digital marketing, local area marketing support, as well as extensive new employe... Read More

2nd

Jim's Dog Wash

Jim's Dog Wash offers professional mobile dog grooming services to all dogs right across Australia and New Zealand.

Read More
3rd

Mad Mex Fresh Mexican

At Mad Mex, we make the world's best Mexican delights across 71 restaurants in Australia & New Zealand (franchise and corporate). We're also obsessed with creating the best Mexican experience to go with our incredible food. Our motto is "Fresh Fuel For Life," and that applies to our meals, (including our uncompromising vegan/vegetarian options), and our people.

Read More
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