Topfranchise Award Winners

Congratulations to the 2016 topfranchise award winners brought to you by SEEK Business and 10 THOUSAND FEET Research. Below are the 2016 topfranchise award winners by category as rated by their franchisees.

Overall

The top 10 Overall franchises

Ranking Overall (View Graph) No. of Locations Rating Participation rate
1 Smartline Mortgage Advisers  295 81 57%
2 Gutter-Vac 

71

76 90%
3 Mister Minit  220 75 63%
4 Snooze  82 73 50%
5 Kwik Kopy  93 73 58%
6 Soul Origin  49 73 94%
7 MLC Advice  34 72 83%
8 Anytime Fitness  437 71 65%
9 Ferguson Plarre Bakehouses  64 70 91%
10 Mrs Fields  38 70 53%

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

The award for Overall Best Franchise only goes to the cream of the crop, the absolute best Franchisors that Australia has to offer.

To be among the overall best performers, you need to perform consistently well in nearly every category, outperforming rivals in the support you offer, the lifestyle you enable your franchisees to have, the passion you have and inspire for your industry, and the opportunities you grant. In addition, you need to satisfy your franchisees through a strong brand with a clear marketing message and provide marketing support at a franchise wide and localised level.

When a franchisor places well in the Overall ratings, it shows that they are not only one of the best franchisors in Australia, but that they have satisfied franchisees, people who are comfortable resting their livelihood and future in the hands of this franchisor.

If you are considering opening a franchise in the future, you can be confident that if you deal with one of the following Overall Top Ten franchisors, you will be getting one of the best opportunities possible.
1st

Smartline Mortgage Advisers Franchise

Smartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +27 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trailing commission for the introduction of new borrowers. The trailing commission provides a passive income stream and becomes a substantial business asset as the base of clients grows.

2nd

Gutter-Vac

Gutter-Vac is an outdoors service industry based business with a focus on client contact and engagement. A Gutter-Vac franchise can be both a lifestyle or an asset to grow and sell. Our safety processes make it very attractive to corporate clients, and our combination of machinery based operations and strong emphasis on customer service make it an interesting prospect for potential franchisees.

3rd

Mister Minit Franchise

The Minit Company operates 281 Mister Minit shops throughout Australia, New Zealand and South East Asia. The brand celebrates 60 years anniversary in 2017. It is the clear market leader in the sectors of shoe repairs, key duplication, engraving and watch servicing. After introducing car key and remote duplication they have fast become world leader in aftermarket car key duplication. The majority of these services are provided through an extensive network of skilled franchisees. The company recognised that providing a first rate level of customer service necessitated having 'great people'. As such, Mister Minit's franchising system is based not on the capital franchisees invest, but rather on their skills, values and service focus.

Brand

The top 10 Brand franchises

Ranking Brand (View Graph) No. of Locations Rating Participation rate
1 Snooze  82 83 50%
2 Kwik Kopy  93 80 58%
3 Ferguson Plarre Bakehouses  64 79 91%
4 Gutter-Vac 

71

79 90%
5 Mister Minit  220 78 63%
6 Snap-on Tools  156 75 46%
7 Anytime Fitness  437 74 65%
8 Superdraft  95 73 64%
9 Soul Origin  49 71 94%
10 MLC Advice  34 71 83%

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

For most people looking at buying franchises for sale, Brand is King. For existing franchisees brand remains an important element and the winners of this award have been rated highly in a number of areas by their franchisees. It is worthwhile keeping in mind that a strong brand helps when you are starting out as a franchisee. The public already know the name and if care has been taken to be consistent in advertising and marketing, the public will have a very clear picture about what you will offer and what makes the brand different to other offers.

A strong brand will not only help in converting potential customers to buying from you as a franchisee, but will also be effective in driving sales to your business whether that is through advertising or through a strong and well thought out website.

If you are looking at various franchises for sale ask about the pulling power of their brand.

1st

Snooze Franchise

Snooze has been giving Australians a better night's sleep for more than 30 years - and with more than 70 franchises Australia wide it has most bedrooms covered. Snooze is constantly travelling to research the latest bedroom trends and introduce more innovative and technologically advanced products to its range, while also stocking well-known brands including Madison, Slumberland, Sealy, Posturepedic and Sleepmaker. The benefits from each partnership are passed on to Snooze's customers, employees, shareholders and suppliers, as well as local areas and stores. Snooze has more than 30 years experience in the bedding industry and its hardworking staff have earned the title of Australia's Sleep Experts.

2nd

Kwik Kopy Franchise

Kwik Kopy is a print and design provider focusing on the small to medium business market. A highly established and recognised brand, Kwik Kopy has an extensive network of 104 centres Australia-wide, providing a blend of friendly advice, design and print expertise to help businesses achieve their goals. The benefits of becoming a Kwik Kopy Franchisee include: - Award winning franchise model - A strong brand and on-going marketing solutions - Extensive training course and on-site assistance - One-on-one support from a dedicated business development consultant - Annual financial benchmark profile to compare your progress against

3rd

Ferguson Plarre Bakehouses Franchise

Ferguson Plarre Bakehouses is an Aussie story 115 years in the making. Starting in Melbourne in 1901, the Ferguson & Plarre families rose to bakery fame thanks to their enduring commitment to quality, quality that has seen them serving cakes to Queen of England and even the President of the United States. Today, Ferguson Plarre Bakehouses is still a family owned and operated business and has become one of Australias most successful bakery franchise stories. One their secrets is that they remain passionate foodies at heart. The Plarre family bake fresh all of their own products and maintain 100% control of ingredient and recipe quality, something that is increasingly rare in multi-site bakery-cafes. While some products, like their baked cheesecake, are based on 100 year old recipes others are fresh and new like their red velvet cupcakes. In addition to award winning products, Ferguson Plarre works tirelessly to ensure its espresso offering is one of the best in the market. Ultimately, the business is based on the same simple principles on which it was founded: amazing product, service and experience that when done properly leaves you feeling like you've just had a warm hug. Remember, great food touches the soul.

Expansion

The top 10 Expansion franchises

Ranking Expansion (View Graph) No. of Locations Rating Participation rate
1 Mrs Fields  38 83 53%
2 Soul Origin  49 74 94%
3 Smartline Mortgage Advisers  295 73 57%
4 Xpresso Mobile Cafe  32 72 72%
5 Superdraft  95 69 64%
6 Ferguson Plarre Bakehouses  64 68 91%
7 Snooze  82 68 50%
8 Kwik Kopy  93 65 58%
9 Magic Hand Carwash  48 65 65%
10 Gutter-Vac 

71

64 90%

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

By setting up a franchise business, you are seizing an opportunity to potentially grow into nearby locations alongside your franchise. This category indicates how open a franchisor is, and how effective they are at helping you take advantage of new opportunities for you to expand your business or take on multiple locations.

When considering franchise opportunities, if you are weighing up the ability to expand and grow, ask the franchisor their policy on owning and supporting multiple locations. In a mature franchise business ask how easy it will be to purchase existing locations that are near to your territory.

1st

Mrs Fields Franchise

At Mrs. Fields it is all about the treat! Over thirty years ago a young mother with no business experience, Debbi Fields was impassioned about making the finest oven fresh cookie for her customers. We still bake our cookies on site so customers can enjoy the aroma of fresh product, however most products are supplied frozen to Debbi's special recipe's, meaning there is no mixing of cookie dough, chopping of ingredients or excessive wastage. And whilst many of our customers are looking to take time out for a great cup of coffee and a treat, there are so many more opportunities to make sales beyond being just another food offer, including our famous Big Cookie Cakes.

2nd

Soul Origin

Soul Origin is one of the newest and fastest growing QSR franchise brands in Australia. After years of world travel and research we have brought to Australia a winning formula. Soul Origin is bringing high quality food with a trendy cafe vibe to a shopping centre near you. Healthy Fresh quick food for every Australian to enjoy. We sell salads, sandwiches and coffee. All our food is made fresh daily. Made today sold today is our motto. Our great coffee from one of Australias leading specialty coffee roasters brings regulars back daily. Soul Origins operational management and owners have all previously been franchisees in a retail environment. Hence we are a retail food franchise run by retailers. We make decisions based on previous experiences.

3rd

Smartline Mortgage Advisers Franchise

Smartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +27 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trailing commission for the introduction of new borrowers. The trailing commission provides a passive income stream and becomes a substantial business asset as the base of clients grows.

Lifestyle

The top 10 Lifestyle franchises

Ranking Lifestyle (View Graph) No. of Locations Rating Participation rate
1 Smartline Mortgage Advisers  295 88 57%
2 Gutter-Vac 

71

81 90%
3 Choice Home Loans  103 77 53%
4 Anytime Fitness  437 76 65%
5 Snooze  82 75 50%
6 Kwik Kopy  93 73 58%
7 MLC Advice  34 72 83%
8 Xpresso Delight  151 71 38%
9 Soul Origin  49 70 94%
10 Mister Minit  220 67 63%

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

The lifestyle category looks at how positively franchisees perceive the balance between their work and home lives as an indicator of their satisfaction with their choice of franchise. Franchise companies who cater for a good lifestyle according to their franchisees create an environment and an efficient operating system where a good work life balance is very achievable.

When reviewing franchise opportunities it is important to consider the lifestyle that you want to have and to select a model that fits your expectations. When you are doing your due diligence ask the franchisor and existing franchisees about the time you need to put in to achieve your goals. Also ask the franchisor about how they have engineered the business to be as simple and streamlined to operate as possible, such that you will be efficient in the hours you spend in the business.

When considering franchise opportunities if you are weighing up the number of hours you will need to work also consider your family and friends in your support network and what affect the hours you put in will have upon them and your relationships with them. If you create the right expectations with family and friends from the start they are more likely to be understanding and supportive if you need to put in a few extra hours every now and then.

1st

Smartline Mortgage Advisers Franchise

Smartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +27 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trailing commission for the introduction of new borrowers. The trailing commission provides a passive income stream and becomes a substantial business asset as the base of clients grows.

2nd

Gutter-Vac

Gutter-Vac is an outdoors service industry based business with a focus on client contact and engagement. A Gutter-Vac franchise can be both a lifestyle or an asset to grow and sell. Our safety processes make it very attractive to corporate clients, and our combination of machinery based operations and strong emphasis on customer service make it an interesting prospect for potential franchisees.

3rd

Choice Home Loans Franchise

Choice Home Loans is a leading mortgage broker with over 103 franchisees housing 160 representatives across Australia. Choice Home Loans work with over 30 banks & credit providers & a full suite of residential & commercial lenders. The overall Choice Home loans book reached a milestone of $50 billion this year and with the security of being owned by a major bank (nab), Choice Home Loans is looking to significantly grow the number of successful franchises over the next three years.
Marketing

The top 10 Marketing franchises

Ranking Marketing (View Graph) No. of Locations Rating Participation rate
1 Smartline Mortgage Advisers  295 83 57%
2 Gutter-Vac 

71

78 90%
3 Mrs Fields  38 74 53%
4 Soul Origin  49 71 94%
5 Ferguson Plarre Bakehouses  64 71 91%
6 Kwik Kopy  93 70 58%
7 MLC Advice  34 69 83%
8 Mister Minit  220 69 63%
9 Anytime Fitness  437 65 65%
10 Snooze  82 62 50%

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

When looking at franchises for sale, one of the most important considerations is the strength of the franchises marketing. In a franchise marketing is not just the responsibility of the franchisor but a collective effort. This marketing award combines elements that look at the strength of the marketing strategy; how well franchisors understand the consumer; how well campaigns are explained and tracked; and the guidance and support you will get in implementing your own campaigns as a franchisee on a local level with your target audience.

When you are looking at franchises for sale, ask the franchisor and existing franchisees about the research they have done of the end consumer, and the training and support you will get to be able to take the great marketing ideas of the franchisor and turn them into a reality.

1st

Smartline Mortgage Advisers Franchise

Smartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +27 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trailing commission for the introduction of new borrowers. The trailing commission provides a passive income stream and becomes a substantial business asset as the base of clients grows.

2nd

Gutter-Vac

Gutter-Vac is an outdoors service industry based business with a focus on client contact and engagement. A Gutter-Vac franchise can be both a lifestyle or an asset to grow and sell. Our safety processes make it very attractive to corporate clients, and our combination of machinery based operations and strong emphasis on customer service make it an interesting prospect for potential franchisees.

3rd

Mrs Fields Franchise

At Mrs. Fields it is all about the treat! Over thirty years ago a young mother with no business experience, Debbi Fields was impassioned about making the finest oven fresh cookie for her customers. We still bake our cookies on site so customers can enjoy the aroma of fresh product, however most products are supplied frozen to Debbi's special recipe's, meaning there is no mixing of cookie dough, chopping of ingredients or excessive wastage. And whilst many of our customers are looking to take time out for a great cup of coffee and a treat, there are so many more opportunities to make sales beyond being just another food offer, including our famous Big Cookie Cakes.

Passion

The top 10 Passion franchises

Ranking Passion (View Graph) No. of Locations Rating Participation rate
1 Smartline Mortgage Advisers  295 93 57%
2 Snooze  82 88 50%
3 Mister Minit  220 88 63%
4 Mrs Fields  38 87 53%
5 Anytime Fitness  437 87 65%
6 MLC Advice  34 87 83%
7 Choice Home Loans  103 86 53%
8 Gutter-Vac 

71

85 90%
9 Snap-on Tools  156 84 46%
10 Kwik Kopy  93 83 58%

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

Be passionate. When you are looking at franchise opportunities it is important to be able to get passionate about what you will be doing, as for most franchise opportunities your involvement with the franchise will take up the majority of your waking hours during the week. When it comes to running your own business, being passionate about the brand, customers, service or product is essential.

Luckily when it comes to being passionate most franchisees across the industry have passion in bucket loads. In the tightly contested category of passion, when it comes to being passionate and the category of passion we asked questions in relation to franchisees' passion about their customers, and the products they are selling or the services they are offering.

One of the other elements in Passion is how your business will look to family and friends. Consider how the franchise' s business model and branding is presented and how well other franchisees represent the brand, this is an important element as when you step into a franchise and own a business which is highly visible you will quickly want to be proud of your business and happy to tell friends of the career choice you have made.

Franchise companies who perform well in this area will most certainly have a culture of caring for the customers' needs. Passion is contagious and starts with the franchisor being passionate about their products and services, and this passion filters through to the franchisee. The franchisee then needs to pass this passion on to the end customer. If the franchisee feels passionate about their customers, products and/or services, this is a good indicator that the franchise company successfully communicates a positive vision about the company' s brand internally and externally.

To see if you can get passionate about the customer experience, take yourself mystery shopping and go through the experience yourself.

1st

Smartline Mortgage Advisers Franchise

Smartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +27 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trailing commission for the introduction of new borrowers. The trailing commission provides a passive income stream and becomes a substantial business asset as the base of clients grows.

2nd

Snooze Franchise

Snooze has been giving Australians a better night's sleep for more than 30 years - and with more than 70 franchises Australia wide it has most bedrooms covered. Snooze is constantly travelling to research the latest bedroom trends and introduce more innovative and technologically advanced products to its range, while also stocking well-known brands including Madison, Slumberland, Sealy, Posturepedic and Sleepmaker. The benefits from each partnership are passed on to Snooze's customers, employees, shareholders and suppliers, as well as local areas and stores. Snooze has more than 30 years experience in the bedding industry and its hardworking staff have earned the title of Australia's Sleep Experts.

3rd

Mister Minit Franchise

The Minit Company operates 281 Mister Minit shops throughout Australia, New Zealand and South East Asia. The brand celebrates 60 years anniversary in 2017. It is the clear market leader in the sectors of shoe repairs, key duplication, engraving and watch servicing. After introducing car key and remote duplication they have fast become world leader in aftermarket car key duplication. The majority of these services are provided through an extensive network of skilled franchisees. The company recognised that providing a first rate level of customer service necessitated having 'great people'. As such, Mister Minit's franchising system is based not on the capital franchisees invest, but rather on their skills, values and service focus.

Support

The top 10 Support franchises

Ranking Support (View Graph) No. of Locations Rating Participation rate
1 Smartline Mortgage Advisers  295 85 57%
2 Gutter-Vac 

71

80 90%
3 Soul Origin  49 78 94%
4 MLC Advice  34 75 83%
5 Mister Minit  220 75 63%
6 Kwik Kopy  93 75 58%
7 Choice Home Loans  103 73 53%
8 Mrs Fields  38 72 53%
9 Ferguson Plarre Bakehouses  64 71 91%
10 Snooze  82 71 50%

Every year the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle and expansion. Entering all six categories is required to compete for the overall award.

The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia.

The support category looks at how effectively franchisors support the franchisees who represent their brand to the public with a range of support networks including training, assistance in setting up, availability of expert help and maintenance of a network amongst franchisees. Franchise companies that have a solid support network for their franchisees create a strong safety net for the people taking their product to the public.

When reviewing franchise opportunities it is important to consider the support network you feel you will require, and to select a model that fulfils your needs. When you are doing your due diligence ask the franchisor and existing franchisees about the support provided both in the start-up period, and once you are an established franchisee.

When considering franchise opportunities it is important to take into consideration how much training and support you believe you will need. Be honest about your current capabilities, and honest about your assessment of what help you feel you will need.

1st

Smartline Mortgage Advisers Franchise

Smartline is a multi award winning mortgage broking advisory business. Our client care program matches the needs of a client with the best available lending products provided by a panel of +27 Banks, Building Societies and Credit Unions. These lenders pay Smartline brokers both an upfront commission and a trailing commission for the introduction of new borrowers. The trailing commission provides a passive income stream and becomes a substantial business asset as the base of clients grows.

2nd

Gutter-Vac

Gutter-Vac is an outdoors service industry based business with a focus on client contact and engagement. A Gutter-Vac franchise can be both a lifestyle or an asset to grow and sell. Our safety processes make it very attractive to corporate clients, and our combination of machinery based operations and strong emphasis on customer service make it an interesting prospect for potential franchisees.

3rd

Soul Origin

Soul Origin is one of the newest and fastest growing QSR franchise brands in Australia. After years of world travel and research we have brought to Australia a winning formula. Soul Origin is bringing high quality food with a trendy cafe vibe to a shopping centre near you. Healthy Fresh quick food for every Australian to enjoy. We sell salads, sandwiches and coffee. All our food is made fresh daily. Made today sold today is our motto. Our great coffee from one of Australias leading specialty coffee roasters brings regulars back daily. Soul Origins operational management and owners have all previously been franchisees in a retail environment. Hence we are a retail food franchise run by retailers. We make decisions based on previous experiences.

MY SHORTLIST